Types of sales funnels
There are different types of sales funnels, but today we are going to focus on the 7 most popular, so that you can get a slight idea of the diversity that exists and that, almost in all probability, there is a really effective type of funnel for your model. of business.
Lead capture funnel: It is probably the most used type, it can be applied to almost any type of project. In addition to capturing leads, another of its strengths is the sale of products at a reduced price.
Tripwire Funnel: Known as OTO (One Time Offer), its objective is to obtain quality leads at the lowest possible cost.
Funnel Webinar: Surely you know this one, it is based on the sale of products through live or automated webinars, in which conversion is attempted at the end of them.
Funnels for physical businesses: They are focused on attracting new customers for a local business, they usually consist of more phases than the rest.
Funnel for premium services: Widely used in online service businesses, its effectiveness lies in the speed available to speak with the customer most predisposed to conversion.
Free sales + shipping: Widely used for the sale of low-cost items. The customer does not pay for the product but only for shipping. The objective is to obtain data for subsequent sales of greater value.
Video Sales Letter or VSL: Adaptation of a sales letter to video format. It usually converts better since the potential client does not have to read as much text (as long as the video is well structured)
How does the sales funnel work?
The sales funnel helps us identify and segment specific points of our business flow where the interest of our potential customers is concentrated. By analyzing and understanding the data provided by this methodology, we can significantly increase the results we expect to obtain. .
To understand the entire process, we are going to detail the steps or segments that make up it. In this way, we will be able to break down the information into smaller portions that will be easier to understand and internalize to perfectly apply this methodology.
Phases of a sales funnel
Sales funnels, as a rule, are divided into 3 stages:
TOFU: Top of the funnel: Top of the funnel. At this stage of the funnel, users do not know about us or our products or services. The more people go through our funnel in TOFU, the more people will move down to the lower levels using valuable content related to the needs and pain points of the users.
MOFU: Middle of the funnel: Central part of the sales funnel. Our objective in this phase of the funnel is that users, who did not know us in TOFU, begin to see us as an alternative to solving their problems or pain points. In this phase, we will generate a lead magnet (content of great free value), in exchange for requesting the personal data of our potential clients (name, email) to incorporate them into our database.
BOFU: Bottom of the funnel: It is the bottom of the Funnel and it is the phase where we must close the sale. Users already know us, they know that we are the solution to their problem and we will have to close the sale to get them to become customers.