Content marketing is a fundamental aspect to guarantee the success of any company or business. Whether you are a start-up business or a business that has been around for a
Designing an effective lead magnet that exactly meets the needs expected of it is not an easy task, but we are going to define some important concepts so that you
The Buyer Persona is the basis of a digital marketing strategy and content production. Unlike the target audience, which can be a bit generic, the Buyer Persona has more specific
Among the various types of Buyer Persona, we can name the following: prescriber It is that person who recommends the product or service based on their own experience or that
We will begin this article by differentiating the concepts of Buyer Persona and Target Audience. Buyer Person vs target or Target Audience When talking about the target audience, reference is
We have already defined the importance of a web page, but to enjoy all its advantages it is not enough to have any web page. It is a tool that
A company that does not have an Internet presence practically does not exist. Although this phrase sounds tragic, it is the reality of today’s market. Hence the importance of the
7 keys from our experts Your website is the showcase of your business to the world. Reaching new customers, selling products and services or positioning yourself as a benchmark in