Types of Calls to Action
CTA to add products to cart
It is one of the basic types of CTAs and the most relevant for online stores. The “Add to cart” button must be in plain sight, that is, it must be easy to identify in each of the products found in the online store.
Free Trials CTA
Offering demos, product samples or free trials is a very interesting claim for our clients to approach our business and our products or services.
Calls to action such as “I want a free trial”, “request a free sample”, “I’m interested” are CTAs that can accompany this type of strategy.
Once the user clicks, we will be able to obtain her data to send her the free trial or sample, and we will keep her data in exchange to work on it in our customer databases.
Free Trials CTA
In the case of having a blog on any subject and in which we upload quality and interesting content, there is the possibility that certain followers wish to share this content with their community on social networks.
We increase the reach of our publications, being able to generate more clicks from other users from the networks.
Contact CTA
Many times, implementing a call to action that invites the user to contact us or request help in relation to any of our products or services, facilitates company-user communication and generates a feeling of closeness.
CTA of subscriptions to digital publications
When we generate valuable content on the web, there are users who want to follow up on web publications, that is, to be subscribed to these digital publications in order to receive information regarding our business or sector.
How to create a proper call to action
To create successful Call To Action and achieve interaction with potential customers, you must do the following:
Define and highlight benefits
Strategies must be applied that attract users to your web page, so use words like “free”, “free”, “benefit”, etc. They have a great effect on people.
Short, precise and creative CTA
Specialists in the area for this type of proposal recommend that it be a text that does not exceed 150 characters, to create a message effectively within the call to action.
In addition, you must write a friendly attention call that manages to capture the user’s attention.
In Call To Action, not only is the quality of the text important, but also the colors and design, which must contrast with those of the website. The size of the button and the place where it is located is also very important.
Focus on goals
The type of action will depend on our objectives and strategy, as is the case of buying a product, sending contact information, subscribing to the Newsletter, or downloading some valuable content of interest.
The definition of our ideal client or buyer person can also help us when it comes to generating actions or benefits, linked to the CTAs, that are really useful for our potential clients.
See also our guide on buyer persona
Feel empathy for users
Users do not arrive at your website by chance, so it is most likely that they have found a link on some other website or they have found you through Google.
For this reason, you must have a friendly website and meet the demands of visitors, so that you can take advantage and guarantee a purchase.
creative layout
In Call To Action, not only is the quality of the text important, but also the colors and design, which must contrast with those of the website. The size of the button and the place where it is located is also very important.
In conclusion
As a last point, we cannot forget that when we ask our clients to fill out a form, we are requesting data that must be protected and linked to data protection laws.
It is very important that we have all these details well tied up to avoid having legal problems and incurring significant penalties.
At Métrica SEO Agency, we work with a trusted partner to manage and implement everything related to the security and protection of our clients. Data protection experts