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Benefits of a call to action

by Andrew Hanson

Calls to action facilitate decision making for users in the search or purchase process, and improve their experience and interaction on our website.

Collaborate in attracting new customers

Implementing this type of tool on the website of our business, makes it possible to increase conversions, since the focus is focused on obtaining the contact information with which we can start a relationship, with the users, for the sale of our product or service.

Using them properly and in a planned way, it is possible to direct a potential client towards a real conversion.

It is interesting to implement calls to action or calls to action on our website with the aim of turning users into leads, and leads into customers.

For this reason, we must define the strategic objectives of our website, define the objectives of each CTA and establish a user flow to specify the path we want them to take within our website, focused on sales.

How can a Call to Action help us?

The use of calls to action on a web page, without a doubt, makes it possible to increase the customer conversion rate.

The reason this happens is due to the use of a defined strategy to capture the attention of customers.

Let’s remember that it is interesting that when users enter a website, they are provided with precise instructions before executing any action.

Therefore, as we have previously commented, in this way, we guide the user to a specific url or to a specific action that we want them to do on our business website.

In addition, many users surf the web in a hurry and only scan our content, which causes us to miss opportunities to convert.

Clear, visible CTAs with text that generates action must capture attention and maximize click-through rate to achieve our goals.

In addition, we must take into account that, when a CTA is linked to the download of a lead magnet, said lead magnet must be perceived as something of high value for the user in order to increase the click rate or CTR.

In this case you can include:

downloadable content
Contents in PopUps
Free courses
Webinars
free demos
tastings
Sample products or services

See also our easy guide on Lead Magnet.

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