Importance of the Lead Magnet
The lead magnet is a very powerful tool in your content strategy if you use it properly. Lead magnets are usually digital and/or intangible products. For example, a pdf, a downloadable, a discount coupon.
Not only can it offer you the possibility of attracting more public to your website or business, but it will act as a filter since users who are willing to share their personal data with you will be much more likely to become regular customers, therefore We must pay special attention to this point. This is what we know as a potential customer.
A good lead magnet can make the difference between leaving a good taste in the user’s mouth and providing them with something they like that serves as an appetizer of all that they can get if they become a regular customer, or giving them to understand that our services or content are not worth it and lose it forever.
So the lead magnet is a crucial part of our business and, on many occasions, acts as a letter of introduction to our future clients, so it is convenient to take care of even the smallest detail so that the first impression is perfect. .
Lead Magnet Examples
There are many types of lead magnets, almost as many as there are types of users and businesses, but what we must always keep in mind is that they must be adapted to the type of target client we wish to attract and, accordingly, the chosen support must be one that usually use this type of client, otherwise the strategy will not work.
Some of the most used lead magnets are:
Webinars: It is one of the most effective, both for getting leads and for direct sales. They are usually used in the sale of services or platform memberships.
Templates: They work very well since it is a type of lead magnet that consumes quickly and is highly adaptable to different sectors (finance, mathematics, marketing…), making it ideal for attracting users or qualified leads.
Guides: Ideal to attract leads and subscribers, also if they are quality guides, they can serve as a letter of introduction to sell our services or products.
E-books: Along with the guides, one of the most effective magnets, but as a counterpart, we must offer e-books that focus on the user’s problem and not make them too extensive. They offer specific information on a topic, although it is a resource used by many companies, so it is important that you be very creative and add a lot of value.
Free courses: Ideal for getting our leads into the sales funnel and being able to offer different types of training depending on the phase and the interests they show throughout the cycle.
Checklists: Lead magnet ideal for very extensive content that can be divided into parts. The main advantage is that they are very easy to create. They can be perceived as lacking in content, but if they are well designed and add value or a transformation into a user problem, they are really effective. Likewise, you can complement them with a blog entry from your website.
Video tutorial: Offers step-by-step instructions on a very specific topic. It is perfect if your audience is video consumers to receive information. They are easy to consume, entertain, educate and add a lot of value.
Success stories: Mainly oriented to the sale of services, it can help us to show our future clients previous successes that we have achieved with other clients, which gives them security.
Courses or trainings: It consists of offering the solution to a specific problem of your potential clients for free. They bring a lot of value to your subscribers, provide a notable increase in your authority in front of your subscribers and you can deliver them in any format.
Discounts: An ecommerce classic, surely you have ever been offered a discount for signing up for a newsletter or registering. It is an ideal magnet to start a sales funnel. The only drawback is that you can get your customers used to buying your products or services only when they are discounted, so it is important to handle them with caution.
There are many other types and variants of those that we have exposed in the list, but they all pursue the same objective, obtaining quality leads that are relevant to our business, so it is important to choose the one that best suits our needs.
Next, we are going to give you some tips and guidelines so that you always keep in mind what we should look for in order to safely choose the most appropriate type of lead magnet for our business. Even so, it should be noted that there is no direct correlation, since different lead magnets can be used in different niches with success.