Probably, if you are interested in the world of online business and digital marketing, you have ever heard the concept “Sales funnel”, “Sales funnel” or “Funnel model”. Although they are
The Buyer Persona is the basis of a digital marketing strategy and content production. Unlike the target audience, which can be a bit generic, the Buyer Persona has more specific
Next, we indicate the benefits of defining the buyer persona of your business. better customization Knowing the profile of a Buyer Persona will allow you to customize your website and
Among the various types of Buyer Persona, we can name the following: prescriber It is that person who recommends the product or service based on their own experience or that
We will begin this article by differentiating the concepts of Buyer Persona and Target Audience. Buyer Person vs target or Target Audience When talking about the target audience, reference is