What benefits does defining our Buyer Persona bring to our business?
Next, we indicate the benefits of defining the buyer persona of your business.
better customization
Knowing the profile of a Buyer Persona will allow you to customize your website and the content of a blog or social networks, according to the specific needs or preferences of each buyer.
Content most suitable for the buyer
By defining the Buyer Persona, you will be able to generate more appropriate content for the potential buyer. Said content can be published on your website, in blog posts or in different posts on social networks.
better segmentation
Another of the benefits of defining the Buyer Persona is that buyers can be segmented properly. This segmentation can be done in emails and advertising campaigns. Personalized emails improve click-through rates and increase conversions, getting more revenue for the business.
At the same time, this segmentation can be used both for current and potential customers, to send them new products or services, or simply as a presentation of your company.
As for the advertising campaigns, they can be directed to the Buyer Persona thanks to the knowledge of their profile, which will allow segmentation in the ads.
In this way, the advertising campaign will be directed exclusively to those clients who coincide in needs, tastes, interests with the Buyer Persona.
Determine the keywords
Determining the profile of a Buyer Persona allows us to find out how they function in the digital world: how they perform searches, what products or services they are really looking for and what words they use when searching online.
Therefore, it will be possible to determine the keywords used by the user and create personalized content that contains these words.
In this way, all the content that has been generated will be indexed by search engines and offered to all users who request it.
Improve the sales process
Understanding when is the best time to send a business proposal or promotion to customers can also be determined with the Buyer Persona. Knowing how Buyer Personas make decisions, what media they use, what opinions of products or services they indicate, is key in any sales process.