Types of Buyer Personas
Among the various types of Buyer Persona, we can name the following:
prescriber
It is that person who recommends the product or service based on their own experience or that of third parties.
Influencer or influencer
It is a person who, through her opinions, influences in one way or another the purchase decision of other buyers. The so-called Influencers usually have a key role in the decision of the Buyer Persona, for this reason it is necessary to study these types of very important characters for our business.
Decider
It is the person who makes the final purchase decision. In most cases, it is the most suitable profile to define our Buyer Personas.
Audience
A person audience represents those users who visit your website, blog and/or social networks, and even observe the publications or content.
Why it is so important to define our Buyer Persona
The definition of the Buyer Persona is an important step in a digital marketing strategy. From the creation of this ideal customer, you can direct your efforts to generate a positive impact on those potential customers and thus increase the chances of making a sale.
One of the fundamental points to create or define Buyer Personas is to know their motivations, needs, tastes, and behaviors.
The most useful Buyer Personas are the ones we obtain from the research and analysis of information or real data from current and potential customers.
To do this, you can use historical data, conduct surveys or interviews, and even conduct competitor customer research.
If we do not define our Buyer Persona, we can lose time and money in case the proposed strategies do not have the expected success.
It is that, if you do not direct your efforts to the target or correct audience, and if you offer products or services that do not meet the expectations or needs of buyers, your business can undoubtedly fail.
Here are some reasons that show the importance of defining the Buyer Persona for your business:
It allows you to establish the type of content you need to achieve your goals.
You will get to know your target audience better.
You will be able to define the tone and style of your content.
You will offer better information to potential customers.
You will design the best marketing strategies for your business.
You will offer products and/or services adapted to the target audience.