How the Buyer Persona can fit into our Marketing strategy
The Buyer Persona is the basis of a digital marketing strategy and content production. Unlike the target audience, which can be a bit generic, the Buyer Persona has more specific characteristics.
Next, we will detail the importance of the Buyer Persona for our marketing strategy:
Know the target audience
The target audience is the first step to define the ideal consumer group for your business. Therefore, you can deepen the knowledge about your ideal audience with the Buyer Persona.
In this case, determining the Buyer Persona will allow you to analyze the profile of the target audience, in order to understand various aspects or characteristics to take into account in your marketing strategy.
Offer a value proposition to the public
A value proposition allows you to objectively and directly transmit the advantages of your products, services or your brand in general to the desired audience.
It is that showing your customers what your company can offer is essential to make possible sales.
In this case, determining the Buyer Persona will allow you to know the problems, needs, preferences and desires of customers. In this way, you can offer them a value proposition that meets their expectations.
For this reason, the value proposition is a strategic tool with a high capacity to generate engagement with the people interested in your business.
Define the best communication channels with the public
A Buyer Persona is also very useful to discover which communication channels are suitable for offering the information to the target audience.
Web pages, social networks, blogs, email, phone calls, among other communication channels, should be considered for potential (and current) customers.
Establish proper content marketing
Leads play a very important role in content marketing. It is that they are the ones who raise the main needs, doubts and preferences, being of great help to your business.
Knowing this information can undoubtedly be very useful for the design of your content and the marketing strategies of your brand.
Therefore, you must verify that the content you offer seeks to meet these needs and drive potential customers from the top to the bottom of the sales funnel.
Aspects to consider when creating or defining the Buyer Persona
Some of the aspects that are used to create or define the Buyer Persona are the following:
Buyer Persona Name (Fictitious)
Sex
Age
schooling level
Occupation
Activity segment
Objectives or needs of the Buyer Persona
Buyer Persona Preferences
Media used
Buyer persona free template
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