What aspects should I take into account to do an online SEO analysis of similar businesses?
So that you can take 100% advantage of this exhaustive exploration work, I am going to tell you the points that you cannot ignore when doing the web SEO analysis of the competition.
Those who document their own experiences to report or pass the time aren’t diminishing your customers, but maybe they are diminishing your views. You can learn from the language they use and the way they communicate, but they are not direct competition, but rather indirect.
1. Identify your competition
When we talk about competition we refer to other websites that use the same keywords as you; and therefore, they fight with you for a good position in the SERPs (the most prominent results of a search, that is, the first 4 or 5 entries that are displayed).
So, it is not your rival who has a small website with little information and visits, but the first results of the keywords of your business.
If you have a travel blog to promote a tourism agency or something similar; who you are interested in studying are other blogs that have the same purpose.
Discover those who have the same economic activity as you through an SEO analysis of their website, and start with them.
2. The keywords they use
Google Keyword Planner is an excellent tool for searching for keywords. However, one way to complement the assertiveness of your keywords is to review which ones are used by your competition.
It is not about imitating the content, but about locating in a practical way what is best for you: Pay close attention to the words that work in that specific topic.
In this way you can use the same or other related ones, with the aim of generating a greater approach to that public that is so receptive.
3. The language with which they address the audience
Robots are not only focused on technical issues, but also on quality; for this reason, perhaps the tone used is not the most correct so that the reader remains reading without stopping.
Compare the way you address the audience, the length of the paragraphs, the structure of the content and all similar information. Through the SEO analysis of the competition, you will be able to identify tips that improve the shape of your texts and your content.
Remember that you can have a very nutritious background… But if the mockup is incorrect from the SEO point of view, it will not have readers. Do not miss any type of detail related to the way in which your competition captures their content.
4. Keep an eye on traffic
Well, we already know the keywords and the language they use, but that is not enough. There is nothing totally usable in Marketing if it cannot be verified. Therefore, through the study of approximate figures you can have a clear metric base. This will cause changes with speculative percentages of what can happen if you improve the strategy.
5. The aesthetic and functional also matter
Although it is true that keywords are the bait, no user remains on a website with a poor user experience. Observe the design, the colors, the distribution of the content, the internal pages, and even the buttons.
The UX Writing (UX = User experience or user experience) that they use will also give you a clue about the effectiveness of the calls to action: If they have more convincing slogans, that can explain why the web is more productive.
Take note about the Copywriting of the web, the dynamism of the design and the persuasiveness that they exert on the client. You can use these points as inspiration and make the appropriate changes so that your website is closer according to the type of client.
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