How to do an SEO analysis of the competition?
Let’s see… The question no longer resides in the points that cannot be ignored in this harmless spy work. What we want to specify now is how to analyze the competition without failing in the attempt:
The competition website
If you locate your opponents well with a Google search, in order to understand their success you must look at other details. With Ahrefs you will have at your fingertips the way to study the characteristics of a domain: Its age and authority.
This way you will know what percentage of your traffic depends on the current strategy, and what may be a consequence of continuity over the years.
It also allows you to recognize the links they use and how those links are influencing their performance. You will be able to verify if the web makes reviews with recommendations, what anchors they use to link their links and the nature of these: If they are directed to blogs, reference domains and what is their Domain Rating (the quality of the incoming links).
Analyze keywords
In order for you to take 100% advantage of all the information obtained, it is important that you measure the keywords considering the purchase stage of a user.
We know that few users land on the purchase, subscription or budget request button without further ado; They first convince themselves about the product and the brand before betting on it. In this way, do not overlook the fact that you should evaluate if your competition makes that journey easier.
In the event that only you use keywords such as “buy a paint gun” and you have fewer visits, investigate whether the competing websites approach the customer from another perspective.
They may start with “what is a paint gun” and thus help undecided users convince themselves to buy one. After they have been persuaded of its advantages, they will choose a product to put in the cart.
So… what to do about it? Through a template, it measures the effectiveness of the keywords that you use and those that your competition uses so that you can see which purchase stage you have skipped. You are going to put the following in each box: Keyword – Competition – Effectiveness.
Tools for competitor SEO analysis
Since you cannot access Google Analytics from other web pages, programs have been created that help you to know the approximate numbers of visits to said websites. Our favorite is SEMrush: Only with the domain of the website does it give you data such as the number of visits and the devices with which users access it.
This information works as a complement so that you can carry out an exact study on the functioning of the keywords and the content they publish in relation to what the client wants to read.
We have not underestimated the importance of the data collected when doing the SEO analysis of the competition. We are the first to recommend you bet on healthy comparison and dare to try new things… Success can lie in change!
If you don’t have access to tools like SEMRUSH, you can review our article on free SEO tools by clicking on FREE SEO TOOL to access your competitor information.