What does it consist of analyzing the SEO of the competition?
Let’s get down to business: You’re not alone on the internet; you have a lot of local and international competition that you have to deal with. For that reason, rather than ignoring them and focusing on your project, the smartest thing to do is to learn from their strategies.
If analyzing your SEO is about looking at your exact statistics, doing an SEO analysis of the competition involves measuring results over time. Since in this case you do not have access to such exact reports (such as the views of an article); You must refine your vision and write down everything that gives you information about how they manage their content.
The importance of researching the SEO strategy of the competition to improve your positioning and generate more visits
Although this is a crucial step that is recommended at all levels, it is much more important when a website fails to grow in its positioning strategy. If you have wondered why it is necessary to do an analysis of the SEO competition in Digital Marketing, I want to highlight some reasons:
Investigating others gives you the possibility to compare them with your project and thus be able to determine which points require improvement and which ones can be strengthened. Not only are your disadvantages important, but also knowing what aspects make you stronger or original within the sector.
We are not always at the forefront of trends and that is natural: It is impossible to apply all the resources at the moment they appear. However, observing the way the competition works will help you figure out new techniques that will give you great results.
SEO offers many variants, but not all of them are as successful in the same themes. If you were focusing, for example, on a strategy with links, seeing the SEO investment of others will be useful to know if what you do works, or if another trick or another strategy is more profitable.
In conclusion, the SEO analysis of the competition implies having the ability to recognize and admire the work of others; which is one of the most effective ways to grow in the online sector.
For this reason, being inspired by similar companies, rather than demoralizing one’s own work, gives us a vision of reality: It helps to correct mistakes. If these exist, the search for alternatives will make you grow thanks to practical solutions that have worked for your competition.