What should I know before creating a business website
7 keys from our experts
Your website is the showcase of your business to the world.
Reaching new customers, selling products and services or positioning yourself as a benchmark in the sector, a website is an essential tool for any business.
But not just any web page works, it is something that you must plan carefully, together with your web developer, so that it becomes an effective tool tailored to your company.
And to achieve this, there are some factors to take into account before developing a web page, which will help you establish an action plan to save money and time in the development of your site.
“What to take into account when developing a company website?”
In this article we will answer this question. Whether you are going to create a website for your company from scratch or want to improve the one you already have, keep reading to discover our best tips!
1. Define the objective of the web
Do you want to create an online store? Provide information about your company? Make yourself known on Google?
There are many reasons to develop a company website, and you must define yours.
This is one of the first factors to take into account before developing a web page, since the main objective will be very useful to define the structure, design and content you need.
2. The importance of SEO
Having a website is not enough, you must make customers find you.
And this is where SEO comes in, the easiest way for them to see on the Internet.
Why do SEO?
A set of techniques that help improve search engine positioning and increase the visibility of your website, SEO is your best ally to rank high in Google organic searches.
We recommend you carry out a pre-web SEO keyword analysis, that is, before developing your page, to have a clearer idea of what you need.
what are keywords
The keywords or keywords are those words that we will have to incorporate into the contents of the website for a better positioning in Google, and what will make customers find us.
With an exhaustive keyword search you will get a better idea of the perfect content for your website and you will be able to add sections that attack specific keywords, increasing the chances that your customers will find you on Google.
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Without a doubt, this is one of the most important things I should know before creating a website for my business, since leaving SEO at the end can be a big mistake.
Defining the keywords and texts that you would like to position on your website is more important than the design. It is much more valuable for a web page to have quality content and optimized for SEO than a beautiful design.
Why is pre-web SEO important?
By carrying out a pre-web SEO study you can save time and money. We have seen many clients who arrive with a complete and very beautiful website, but with SEO, keywords and content problems.
In those cases there is a great loss of time and money, since the client must pay for the new content, the SEO search and the redesign of the web.
All this is avoided with a correct pre-web SEO strategy.
And if you don’t know where to start, leave it to the experts.
At Métrica SEO we offer a pre-web SEO service before starting the design of your site on the right foot. Get the most out of your website with SEO!
3. Define the structure of the web
With the objective of the web decided and the analysis of keywords we can define the sections and the structure of your company website.
In addition to the classic Home, About us and Contact, you will surely need other sections that are related to the keywords you want to position and the objective of your site.
A section of services, prices, store, testimonials, how it works, private area, frequently asked questions… the options are endless.
Ideally, each section of the web will have a different target keyword, so you can target multiple keywords on your page and reach more people through organic search.
Here we really see why SEO is important and how it influences the early stages of website development.
4. Create quality content
At Métrica SEO we are in favor of first creating the content and then choosing the design.
The content is one of the most important things on a website, and also helps to improve the positioning of a website. It is useless to have a beautiful site if nobody can find you on Google.
If you wonder what I should know before creating a web page, this is one of the most important things. It is essential to plan, define and create quality content, or hire someone who can do it.
An attractive content, that connects with the problems of your clients, optimized for SEO and with the correct keywords is the best tool for your website to sell.
5. Bet on an attractive web design
Although many people believe that this is the first step, the reality is that it is not one of the factors to take into account before developing a more relevant web page.
Web design should be decided based on aesthetics, but also functionality.
And for this reason it is very important to define in advance the objective, the sections, the keywords and the texts, to have a clear plan in the design of the business web page.
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When choosing a design or theme for your website, you must also take into account your target audience, their preferences and habits on the Internet.
How to have a good website?
The main thing is to ensure a good user experience so that visitors can navigate the site, learn about the business and become customers.
A good user experience is made up of many factors, among which are: an attractive design, quality texts with clear information, good navigation, fast web loading, having a responsive site…
6. Evaluate your hosting and domain options
This is one of the details that many people rush to decide, but that should be thoroughly evaluated before having a website.
At the time of creation, you may not have a domain and hosting yet, and nothing happens.
It’s something you can do later, no rush.
What is domain and what is hosting?
The domain is the nomenclature of your website, its name. And it can end in .com, .es, .net and many other domain extensions.
And the hosting is the server where your web page will be located, along with all its files.
When we ask ourselves “What should I know before creating a web page?” These technical details are usually overlooked, but they are very important for the correct functioning of your page.
A good hosting will ensure a fast loading speed of our website, that there are no drops and a better positioning in Google and other search engines. And a good domain will make it easy for customers to remember your brand and find you.
When choosing a hosting and domain, it is also important to consider the annual cost, benefits, ease of use and available updates.
7. Get the maximum potential of your website
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A company website is not only a beautiful design with quality content and optimized for SEO, it must also be a sales tool.
And there are several ways to achieve this goal.
Another way to enhance your website is by creating a blog. Although it may seem somewhat outdated, the reality is that blogs are the best tool to appear in organic searches thanks to SEO and the use of different keywords in each entry.
The easiest way is with CTAs or calls to action, which should be on every page of your website. It is a strategy for visitors to perform a specific action such as: visit the store, contact us, book an appointment, among others.
If your goal is to create an email list, then incorporating a section on your website to subscribe to your Newsletter or using lead magnets can be a good option.
Your business website is your best ally
Do you want to reach your target audience and increase your sales? Then you need a professional, complete and optimized website.
If you are considering creating a website for your business and you ask yourself “what should I know before creating a website?”, we hope this article has been useful.
Your digital cover letter, a web page is an indispensable tool in the success of any business.
And to have an effective website, you need to have a plan.
By knowing what to take into account when developing a web page for my business, you avoid improvising, wasting time and money.
And if you need help, we are here. At Métrica SEO we offer SEO services to take your website to the next level with quality content and get you a good position in Google.