Backlinks, Blog, Computing and Gadget, Consumer Electronic, Contents, Development, Service & Support, Information and Reviewers, Marketing and Communication, SEO Friendly, Template, Website & Design

Other organic strategies to attract customers

by Andrew Hanson

Geomarketing and Local SEO: Strategy to publicize your business in the neighborhood, area or city. Local SEO and geolocalized marketing is a way to generate visibility to customers in specific locations to boost your business.

Content marketing and blog strategy: Establishing a content strategy to attract and attract the attention of your potential customers is key. The objective: to provide value to the user that promotes a long-term relationship and achieves customer loyalty when they perceive us as partners in our sector.

YouTube: Currently, YouTube is the second largest Internet search engine. Video content has become an entertaining, effective, fast and very easy to consume way to reach our potential and real customers. Tutorials, direct, informal talks, demonstrations and product presentations and a long etcetera.

Marketing Buzz (Word of mouth): Word of mouth is still very effective in publicizing a product, service or brand. To improve word of mouth for your brand, create some sort of incentive system to increase referrals. For example: offer discount coupons, offers or another alternative in exchange for bringing friends to our business.

SEM positioning

It is clear that the SEO strategy plays a fundamental role in the positioning of the page because it encompasses a series of extremely important aspects (keywords, loading speed, content, web design, etc.).

To be sure that the technique is bringing the expected results, it is advisable to complement SEO. Always keep in mind that the more tools you use, the more chances of reaching the top you will have.

A good option to attract potential customers, without spending a large sum of money in the attempt, is to perfect SEO with an efficient SEM (Search Engine Marketing) strategy. It is a method of online advertising in Google that seeks to direct paid traffic to our website through the results page of the online search engine.

SEM encompasses all the techniques used to position ads on search pages, so the user will pay based on the number of clicks they receive.

It is nothing new that the current competition is very strong on the Internet, so it is really important to implement highly effective SEO and SEM techniques to get a large number of visits to your website and that this translates into an increase in traffic. sales.

Email Marketing

Another of the most efficient ways to attract customers for your business is through Email Marketing, or emailing. This is a marketing strategy that has been widely used in recent times because it allows customers to be encouraged to make a purchase through an email message, a service that millions of people use every day.

The content of the message will depend on its purpose, since it is not the same to send an email to a stable client, a potential one or one who is still learning about the products or services of your business.

In any case, there are some important issues that any Email Marketing strategy must have in order for the technique to be effective. The first is to adopt an Inbound strategy, which means generating a source of traffic in our sales funnel by combining marketing techniques without being invasive.

It is very important to properly segment the sources of traffic that we are going to capture in order to generate leads for our campaigns and incorporate them into our email marketing strategy.

This is essential because, if we do not plan and segment correctly, it is most likely that we will not get an adequate number of leads. As a consequence, the users who finally access our funnel will unsubscribe, delete the emails or send us to the spam folder.

In email marketing campaigns we face two key challenges. The first is to achieve the opening of the message, for which we must implement certain actions to generate interest and capture the attention of our potential client, and decide to open our emails.

The other decisive moment is that of the purchase, a process that will be full of movements to encourage the client to finally complete the transaction.

When implementing an Email Marketing strategy, what is sought is to accompany the client, or potential client, throughout the purchase process, from learning about a product or service to the final payment.

 

Social Media Marketing

Undoubtedly, social networks have become a fundamental tool for companies today, since they are platforms that allow us to generate greater visibility for our business, take advantage of the reach of Social Networks to bring traffic to our website and give us to know.

As a result, we will be able to take advantage of this extra visibility that they provide us to generate and promote strategies to attract potential clients.

Instagram and Facebook, mainly, are excellent applications for designing and launching efficient advertising campaigns that increase the company’s visibility and attract more customers so that this translates into a notable increase in sales.

We can take advantage of Facebook to add ourselves to certain consumer groups, enter groups of local companies, in the case of B2B businesses, do paid advertising to link them with email marketing campaigns, etc.

Likewise, it is important to generate quality content on our social networks to increase engagement with our customers and our followers. Provide value, content that sells, educates and generates interaction and social proof.

If you want to know tips and tricks to improve engagement and interaction with your customers on social networks, you can go to our article related to this topic by clicking HERE

Related Posts