Strategies to capture potential customers
“How can I generate customers with digital marketing?”, “How to attract them to my website to buy my products?”, “What tools can I use to increase sales?”, “What actions should I take to find the profile of my clientele?
These are some of the questions that we are usually asked when hiring the services we offer at our SEO and Digital Marketing agency, where we have been working for years so that SMEs grow and develop online without the need to make a large investment.
The importance of the Internet today is undeniable, so having an optimized website is essential to be able to attract more and more customers and thus increase your sales. To achieve this, it is necessary to implement a series of efficient strategies to climb positions in Google and for users to find you quickly and easily.
If you still do not understand the relevance of digital marketing and what methods you can implement to grow, here we will explain everything you need to know before contacting us.
Why invest in Digital Marketing
Digital marketing is the set of marketing techniques that are carried out in Internet media and channels with the aim of increasing the visibility of the brand and/or of the products or services that a business sells.
Digital marketing is the set of marketing techniques that are carried out in Internet media and channels with the aim of increasing the visibility of the brand and/or of the products or services that a business sells.
We could say that digital marketing is the evolution of traditional marketing, the one we heard, read and saw in newspapers, radio and television, with the big difference that it is now possible to customize campaigns and generate strategies to attract potential customers with more accurate and measurable.
This is a very important aspect because there are many businesses that need to reach a specific audience due to the uniqueness of the product/service they offer.
How to generate customers with digital marketing
There are several strategies and tactics that can be implemented in Digital Marketing to attract customers. Among the most effective, the following stand out:
SEO positioning
The website of a business is the central axis of any digital strategy and around which the rest of the tools and tactics that we can apply within the digital ecosystem revolve.
Is your website generating more sales and customers?
If the answer is YES, your business website is an active and updated site. If your answer is NO, your business website does not generate any type of interaction or interest to those who visit it.
The website of a business must be prepared to be the main tool for attracting new customers and a sales tool.
To this, we must add the importance that your customers easily find your business website and that it is not lost in the abyss among millions of web pages that no one visits.
To use our website as a strategy to attract potential customers on the Internet, it is essential that the business website be at the top of Google searches (or any other search engine), since in this way it will be much easier for users to find us. find.
For this reason, SEO positioning is extremely important in a digital marketing strategy.
When we perform a search on Google, the order in which sites appear is based on complex algorithms that take into account a number of key factors that decide where the page will rank.
Some of the most important points that influence the positioning of a website are the keywords (or keywords), the quality of the links, the titles and meta descriptions, the authority and SEO relevance and the loading speed.
A good SEO positioning is essential to attract more customers online because it will make users come to the website, so it will be more likely that sales will be closed, meetings or visits to your business will be scheduled.
At this point, keep in mind that it is estimated that the first three pages that appear in Google get more than 75% of the clicks and that only 10% of the navigators go to the second search page.
Undoubtedly, another of the great advantages of SEO positioning is that, in most cases, it is a long-term digital strategy. Of course, you have to generate optimized content periodically and do small maintenance so that you are at the top of Google for a long time.
On the other hand, unlike paid campaigns, where when the budget runs out the advertising ends, SEO allows the site to be located in the foreground 24 hours a day, 365 days a year.
Finally, an efficient SEO strategy requires having the site always optimized, since you have to constantly generate quality content, ensure that all the links are healthy and that the page loads quickly, so that each user will have an unbeatable experience when entering. to the web.