Social proof to capture more leads and sell more
We need to collect as many testimonials, reviews, success stories, milestones that our clients have achieved, thanks to what we sell. Where do I have to put all this social proof or testimonials from my clients?
We must incorporate all this information about our customers’ experience with our products or services in all our social networks. Take advantage of Instagram highlights to incorporate testimonials from our clients or success stories.
In the case of YouTube or another video platform, we can incorporate a video only with testimonials, success stories in videos from our clients. This improves the perception of our potential customers about our brand.
In the case of Facebook, we can incorporate screenshots of our customers’ reviews in Google My Business. Likewise, we can do the same within our website.
Other strategies to attract customers
Training courses, workshops, product demonstrations, open days
Make an app for your business with which to attract and retain customers
Campaigns by SMS or WhatsApp
Marketing of influencers or bloggers
Chatbots on your website or on social networks.
video marketing
What are the benefits of digital marketing
Currently, Digital Marketing covers a series of key strategies for the growth and development of any company, especially for SMEs because they have fewer resources than large corporations.
For this reason, it is vitally important to have a trusted agency that helps the firm to implement efficient methods to attract more and more clients on the Internet, without the need to make a large investment.
Below we develop the main benefits of Digital Marketing:
Universal medium: Internet
Today, we all have an Internet connection. That is why it is possible to position your brand and products/services without geographical, temporal or economic limitations, since the rates are not expensive.
This means that if you have a business that you want to expand to other regions, or even abroad, you can do so without having to make a large investment.
It is segmentable
Digital marketing allows you to focus all your efforts on reaching the audience you want, a transcendental aspect for any business today.
The possibility of segmenting campaigns by age range, gender, hours and tastes, among others, is key to not wasting resources in vain and reaching customers as close as possible to our Buyer Persona.
It’s interactive
Social networks allow you to create valuable and quality content to increase the visibility of your brand, generating, at the same time, much greater engagement with potential customers, with whom you can interact directly, improving your customer service and communication with your customers. potential and actual customers.
We also have powerful tools like Bing Places for business and Google My Business. Tools that allow interaction and communication with our customers.
At the same time, we can use it as a strategy to capture potential customers thanks to the usefulness of these tools to generate information and generate reviews from our customers that encourage non-customers to take the plunge. One of the strategies to capture potential customers most used by small and medium businesses.
When we incentivize social proof and reviews, on our social media profiles or on our Google My Business account respectively, we get:
Position our brand
We increase credibility with our potential customers
We break objections to convince potential customers who are comparing us to another brand or other similar products or services.
is measurable
It is useless for us to implement all the strategies to attract potential clients if we do not analyze and measure. If you don’t measure, you don’t evolve, you don’t grow, you don’t know your strengths, the actions that are being effective, in short, you stagnate. For this reason, it is necessary to constantly measure, evaluate, analyze.
No matter what area you are in, numbers are part of every business and if you own one you have to learn to love them and get to know them in depth.
There are some indicators called KPI’S that are the ones that will help you to more easily identify the performance of each of the actions that you carry out at a digital level.
In conclusion
To summarize, we have analyzed digital strategies that allow you to capture potential customers. SEO positioning, SEM, email marketing and Social Media Marketing.
All these strategies to attract potential customers must revolve around our central axis, which is the website of our business. Our website must be focused on generating leads and selling.
The more elements we incorporate into our digital strategy, the more visibility we will give our business, our products and services, and our brand.