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Main differences between SEO and SEM

by Andrew Hanson

Within the world of digital marketing there are various terminologies that have very varied and sometimes complex meanings. But they are necessary for the understanding of this medium that is so important today. That is why here we will solve some doubts regarding the difference between SEO and SEM.

If you are interested in understanding some areas of digital marketing or you are simply passing through this vast world, knowing what each one consists of, and knowing the differences between SEO and SEM is essential, since it is highly relevant, and in the digital marketing you will come across these concepts very frequently.

What is SEO?

SEO is the application of techniques to improve the positioning of a web page in different search engines. It should be noted that the objective is always to appear in the first organic results that search engines show. That is, if you have a hardware store and a potential customer searches for “HARDWARE STORE IN ALICANTE”, SEO helps your hardware store‘s website appear in the top positions offered by Google as a result of this search.

In this way, you will have more chances of potential customers coming to your business. SEO serves to increase the visibility and traffic of users who visit a web page organically, through medium and long-term work.

What is SEM and what is it for?

SEM Positioning represents all the techniques and strategies implemented to improve search engine marketing, so at first it would also encompass what SEO is.

However, this conception has mutated by what is currently known as SEM to those techniques that serve to improve the positioning of a website through paid strategies. Within this are Google Ads campaigns, for example.
What are the main differences SEO and SEM

Although there are various elements to highlight the difference between SEO and SEM, the main one focuses on the fact that SEO positioning seeks to improve visibility in an organic environment and naturally in search engines.

However, SEM positioning focuses on advertising campaigns and other payment strategies to appear in certain spaces. Improving visibility in search engines, depending on the amount of money available for it.

In addition to this, another big difference between these two terms is that within SEM it is necessary to assume certain costs that will vary depending on the strategy that is built and how it is configured.

It can be cost per click, per visit or per impression, but within SEM strategies there will always be a cost for the space where it is being advertised.

In SEO this works differently, since it has to do with techniques that are applied within the web page that improve its positioning and these have the advantage that they are more durable in the long term. That is, if you stop doing SEM, your positioning disappears. In SEO, the positioning of your website remains until you are surpassed by your competition.

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