How to integrate Google Analytics with my website
Creating a Google Analytics account is not complicated, in fact, if you already have a Gmail account, you will only have to access the Analytics portal and follow all the steps that the same platform explains to you.
We have previously said that Google Analytics uses JavaScript code to obtain the data necessary to create the reports, but do not worry if you do not know how to apply code.
If you want to integrate this tool with your WordPress page, you can do it through an extension. Thus, you will no longer need to worry about JavaScript, as this will already be taken care of by the plugin.
There is a very large variety of free plugins that are responsible for analyzing web statistics using Google Analytics, but they can be divided into two groups:
1. Those who are solely in charge of integrating your website into Google Analytics and little else. Like for example the free version of GA Google Analytics.
2. Those that present in WordPress a graphical interface similar to that of Google Analytics, among these Monster Insights stands out.
How to improve web positioning
We have already commented that Google Analytics, together with Google Search Console and together with an SEO audit, are essential tools for any SEO strategy, since they will provide you with data to know which action is giving the expected results, or else, it must be modified by complete. Analysis and monitoring to achieve our objectives.
These are the measurements that must be taken into account when improving the SEO positioning of your website:
Organic traffic is nothing more than the number of visits you get on your website without the need to use any advertising campaign.
Organic visits, time spent on the web (session) and percentage or bounce rate
This metric allows you to analyze which post on your blog has had the best response from users. For this, the time that has remained within the web and the bounce or abandonment percentage that it has had is calculated. The abandonment rate or bounce rate may occur because the user has not found what they were looking for or has not found an answer to their query in our content.
Duration of browsing time and pages viewed during browsing
The longer users stay within a web page, and the more blog posts or website they visit, the higher the probability of user retention. In addition, this gives an idea of the value content that attracts more people.
Search engines
Although Google is the most used search engine on the web, it is possible that visits come from other browsers such as Bing or Yahoo! So, depending on the percentage of visitors from other browsers, it might be worth optimizing your website for the requirements of other browsers as well.
organic conversions
Organic traffic is essential for any web page, but it is even more so than this of the expected results.
In this way, you could know what type of traffic is the one that converts the most to your website to find ways to optimize it more and more.
By way of conclusion, we can say that Google Analytics is a very complete tool that allows real-time measurement of the strategies applied for the growth of a web page.
It is certainly not a platform that can be handled perfectly at first. However, learning to use it is not complicated thanks to the fact that it is very intuitive and has a friendly interface.