Local SEO and its importance for your SME
If you are the owner of a company or have a physical business, let us tell you that you must be up to date and know everything about local SEO. Currently, Internet search engines give great importance to the quality of the results based on the needs and geographical location of the users.
Search engines like Google are becoming interested in the local market of small businesses and the location of their web pages, both in large and smaller cities. If you want to know what is one of the most effective ways to reach more customers, the key is in Local SEO.
That is why it is important that SMEs know everything about this very important strategy and that they can apply it for the benefit of their business, improve their visibility on the Internet and attract new customers.
What is Local SEO?
Before defining what local SEO is, first of all it is convenient to explain what SEO is. The word SEO is an acronym for the acronym “Search Engine Optimization”, which in Spanish means: “optimization for search engines”. It is a synonym for web positioning, a term used very frequently.
For its part, Local SEO is “search engine optimization” but focused or directed towards a specific geographical location.
It is a set of positioning techniques that are aimed at increasing the visibility of your business website, all based on the geographical location from which users search.
Local positioning consists of appearing in the top positions of Google for specific locations. Keeping your business well positioned will allow you to promote specific products or services.
Thanks to technological advances such as GPS, Smartphones and the internet, users make all kinds of purchases through the web. Therefore, local SEO is crucial for your business to thrive.
Positioning techniques allow, when someone performs a search of the type: keyword + geographical location (or even just placing a keyword), Google detects the search intention and shows the best results based on where the person is located. .
On many occasions, when users use a search engine to locate a physical business, they don’t even have something specific in mind, but just entering the keyword is enough for Google to detect its location without having to type it.
Why is it so important to improve local SEO?
If you have a business located in a specific town, you will surely want to attract customers. But you should keep in mind that local SEO is the tool that establishes which businesses are shown first to a person, depending on the site they are on and the words they search for on the internet.
For example, if a user searches for a word like “restaurant”, the search engine will show nearby restaurants that have applied the best local positioning techniques and strategies.
This is why Local Seo is so important: it is focused on making your business stand out from the rest in the searches made by users. Without a doubt, this will allow your business to advance and help you increase sales.