What are the Free SEO tools that we recommend
Search engine algorithms are constantly being updated, but this does not mean that the SEO strategies you have been implementing expire automatically.
However, it is necessary that you can have a set of free SEO tools (in the event that you cannot afford the paid tools) that help you analyze if what you are doing is giving good results.
In the world of digital marketing and SEO there is a culture of change and constant updates. But you can also measure every effort you make.
Below we share a list of free SEO tools that will help you have a better vision of your search engine optimization work.
1. GOOGLE SEARCH CONSOLE
If you want a tool to see how Google evaluates the content, what better than Google SEO tools or created by Google? Google Search Console is one of the most important free SEO tools, so every website owner should check it out, if they are serious about SEO.
It is a Google search console. It is a vital Google tool for the CTR (that is, the number of clicks an ad gets), to avoid penalties and control problems with broken links.
Google Search Console allows you to access a series of features that will help you optimize your website. If you enter the “search traffic” section and click on the “search analytics” tab, you will be able to see which are the keywords for which traffic is coming to your website from Google.
Identifying the keywords will help you improve the CTR, which is one of the most important statistics to position, since Google raises pages with a high CTR to the first search positions.
It’s also good to remember that Google detects if there are too many broken links or any other problem that may result in a penalty, and sends a message through Google Search Console to let you know. It is crucial to be aware of these messages to prevent Google from leaving you out of searches.
2. GOOGLE PAGE SPEED INSIGHTS
Within the free SEO tools, Google Page Speed Insights is one of the most important because it allows you to analyze and optimize the loading speed of your web page, which is one of the relevant factors for web positioning.
The loading speed of a website is vital nowadays, since mobile traffic increases at a high speed.
This is one of the best free SEO tools, since it offers ratings from 0 to 100 of the loading speed of your website, both on desktop and mobile devices, and provides you with timely solutions to increase loading speed and improve SEO positioning.
3. GOOGLE ANALYTICS
This platform offers data about the bounce rate, which refers to the number of people who enter your website. This percentage is a type of metric that Google takes into account to analyze the quality of a given platform.
Google Analytics is a platform to measure and analyze the performance of your web page. It is one of the free SEO tools that allows you to perfectly measure user response.
In addition, Google Analytics allows you to measure the time that users spend on the web viewing your content. This will undoubtedly help you produce better content for your audience.
4. UBERSUGGEST
It is an interesting free SEO tool to find keywords. Keywords are two to five word phrases that people use when searching for something online.
It is very important to add the correct keywords to your web page content so that Google can identify it as a relevant result for a user’s specific search.
Ubersuggest is one of the most fantastic free SEO tools for displaying more accurate search volume. In addition, it guides you to search for the best terms that you can add to the content of your web page.
5. SCREAMING FROG
The best thing about Screaming Frog is that it has a very powerful free version and is considered one of the best on the market to analyze On Page SEO.
Screaming Frog is a tool that allows you to analyze the SEO On Page of your web page. The SEO On Page are all those factors within the web page itself that Google takes into account for positioning. These factors are: use of keywords or headers, image optimization, web architecture, internal links, etc.
It is among the free SEO tools that offer the benefit of discovering basic aspects such as error tracking, broken link reporting, title and description optimization, etc.
6.SERPSTAT
This platform is quite versatile, because apart from allowing you to create a fairly complete free account, it also includes paid plans.
Serpstat is among the first free SEO tools that can offer multiple benefits at the same time. If you need to improve several aspects of your website, but at the same time you don’t have to invest €100 to €200 per month in one or maybe two paid tools, Serpstat is your solution.
Serpstat has a large number of possibilities for analyzing your SEO, including:
Website analytics
keyword study
Backlink analysis
position tracking
keyword grouping
text analytics
Website audit
This platform also evaluates errors on the web page, ranks them in priority and offers advice to fix them. Also, if you need free SEO tools to improve the loading speed of your web page, Serpstat gives you all the information you need to do so.
Finally, this tool has the SDO (Serpstat Domain Optimization) metric, which helps you optimize your web domain.
CONCLUSION
With these six free SEO tools you will be able to analyze your web page and create strategies so that it is positioned among the first results of the search engines. These are just some of the free SEO analysis tools that will help you start improving your web pages, but there are many more.
Tell us, what tools do you use to do a free SEO analysis? Do you need advice to do your SEO analysis? Do not hesitate to contact us.