Computing and Gadget, Information and Reviewers, SEO Friendly, Website & Design

How to make and improve Local SEO?

by Andrew Hanson

Currently, there is high competition in the local positioning of companies and businesses. That is why it is becoming more and more essential to do and improve local SEO, since it allows you to differentiate yourself and stand out. Next we will give you some advice in this regard.

Optimize On-Page SEO

Performing SEO On Page optimization is essential to improve local searches. This optimization refers to introducing our location in the web content.

The advantage offered by SEO On Page is that, if you can position a keyword, you will appear twice on the first page of Google: on the map and as an organic result.

A series of aspects must be taken into account that will directly affect the optimization of SEO On Page. Among them are:

It is necessary to indicate on the labels the name of the city, where the company is located and how to get there. To boost your Local SEO, the name of the site must appear in the title, in the description, in the content of the web, in the URL address and in the categories of all the photographs used on the web.
Keywords with the name of the business must appear in all the content created.
The name, address and telephone number must be indicated. It is recommended that these data appear on each page of your website.

Create an address list on Google My Business

There is a platform called Google My Business that is responsible for managing local businesses and their presence on the internet. It is a key tool to improve your local SEO, since it also includes the services of Google Places and Google +.

Therefore, you must register your business with Google My Business. It is important that you fill in all the data without making any mistakes.

Subsequently, you have to verify that your business appears on Google Map, include your business data (name, address and telephone), the city and the sector (example: web development).

Consumers use a lot of information about business hours, payment methods and categories. It is also essential that you register this data, since it will allow your business to be found more easily.

Invite your customers to leave ratings and opinions

Positive ratings and opinions have a great contribution to improving your local SEO.

Search engines like Google take customer reviews, reviews, and opinions very much into account. And it is that the evaluations facilitate the search for the information requested by the consumer. The companies that have the best reviews and ratings are those that are in the first results.

Google My Business offers the advantage that customers can make reviews, which will be visible in local search results.

Likewise, social networks are important to get the best opinions. That is why you must have a presence on all social networks through a corporate profile. Your business must appear on Facebook, Twitter, Instagram and other famous networks. Here customers can leave their opinions.

Positive ratings are a key factor for local SEO. When choosing the services of a certain business, many clients rely on the recommendations and positive opinions about that company.

Local SEO for SMEs (small and medium-sized companies)

If you are the owner of a small or medium-sized company, you will have noticed that there is more and more business competitiveness. Every day it becomes more difficult to get clients, but there is a solution for this.

To get an increase in sales and leave the competition behind, marketing is the solution. But it is not enough for your business to have a website and a corporate profile on social networks, good local SEO is also essential.

As we have already seen, positioning techniques are very important, since they will help your company to be in the first search results.

If your company (whether small or medium) has a good local positioning, then your visibility on the internet will increase, you will have brand recognition, fixed investment, high profitability and therefore you will find more customers and, something that is very important, many more customers. they can find you.

Do not hesitate to boost the web positioning of your local company.

SEO vs local SEO

When we use web positioning techniques, it is necessary to take into account the location of the company. For example, it is not the same to position the website of a single florist in a city, than to position the website of a chain of florists that work worldwide. This is where we find the differences between SEO and Local SEO.

Local SEO applies more to businesses with a physical presence, where the aim is to improve internet positioning against competition that is next door.

On the other hand, SEO or global SEO applies to companies that work worldwide, such as Amazon, which sells to the whole world. In this case, optimization techniques are applied to position the web in different countries with their different languages.

Conclusion

To conclude, you have to think that local SEO is currently an essential tool if you do NOT want to have an invisible business on the internet.

Giving your SME more visibility and notoriety, whether it is a restaurant, gym, kiosk or any type of SME in the sector in which you operate, is currently FUNDAMENTAL if you want to retain your customers and generate new customers.

Related Posts