Google Analytics. Your great ally for SEO
What is not measurable can hardly be improved. This is where Google Analytics appears to make our lives a little better, and that is why it is essential for the success of a web page to measure the results obtained over time, if this is not done correctly, analyzing each process, it will not be possible to know which efforts have been worthwhile and which have not.
This can get tricky if you don’t have the right tool. For this and many other reasons, we analyze some very positive aspects that Google Analytics can provide as the ideal tool that will help you make the best decisions for your SEO positioning strategy.
Likewise, when establishing an SEO strategy, we are also usually guided by the data provided by the Google Search Console tool as a complementary tool to the information provided by Google Analytics.
What is it and how it works
It is a free service provided by Google since 2006 and since then it has become the number one professional platform for measuring web statistics.
Why? Well, because it generates reports on the behavior of visitors to websites, blogs and social networks. It does this by using the JavaScript code and the cookies that are generated when the visitor enters the web page from a browser.
From the analysis and study of these reports it is possible to generate exact statistics of:
Number of users who visit the website in a period of time.
Estimated time that the user has navigated through the website.
Website traffic source.
The number of people who have converted on the page.
Reason for leaving the page.
Best of all, it is a tool that is compatible with the rest of the Google platforms, such as Ads, YouTube or Blogger.
Thus, Google Analytics is perfect for better understanding the public you want to reach and measuring the results of the marketing and SEO strategies proposed in real time!
Why use Google Analytics
In digital marketing it is essential to be able to measure the results of the campaigns and strategies applied as well as the behavior of the people who enter a web page.
This is because any decision to be made, as well as the definition of the budget to be used, is directly related to the analysis of this data. Among the advantages of using Google Analytics is:
Associate with Google AdWords and filter the necessary Keywords to achieve objectives. This allows you to optimally manage your PPC campaigns.
It is completely free, which allows you to have the cost of a paid tool, for a marketing campaign, for example.
It allows you to obtain personalized information according to your needs.
It carries out very detailed analyses.
Its interface is very friendly and simple, so it is not necessary to be an expert to learn how to use it.
Compatibility with web pages of all sizes, from large corporate sites to small growing webs.