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What is the use of having a blog on your website?

by Andrew Hanson

Many people still wonder what the use of having a blog on your business website is. It happens that a blog is an excellent work tool, a magnificent tool for disseminating content in which we must publish regularly. In addition, a blog is ideal to help position a specific website.

The popularity of blogs has been increasing over time and the great advantage is that any person or company can make or have their own corporate blog for their business.

In addition, they are very flexible platforms, therefore, they become versatile tools to publish a wide diversity of content on the web.

In the beginning, a blog was only used to make personal publications. However, over time, this tool has been used for various purposes.

For this reason, at present, it is the best way to position a web page. Even a blog is perfect for digital marketing.

Read on for more details….

What is a blog

When we ask ourselves what is the use of having a blog, we must mention that a blog has several functions. But the main one is the dissemination of quality content for users who visit our website and generate business.

With the passage of time, the structure of blogs has been improving. Now they have labels (classification) of the content, links, graphic and multimedia content, as well as integration to various platforms. It is a way to publish content on the web with ease and order!

One of the characteristics of a blog is that the publications appear ordered by dates. In addition, it has a blog structure, which is why the first versions of the blogs were considered a “personal diary”.

In this case, the use of blogs has increased so much in recent years that there are more and more options to create it.

Among the most used platforms for blogging, we can mention: Blogger (from Google), WordPress (perhaps the most popular), Yola, Wix, Site 123 and many others.

How to properly position a blog

This is one of the main objectives of what it is for to have a blog. To position our content. A blog can be very well positioned among the first places of online search engines.

For this, SEO techniques are needed that make your content enjoy priority in portals such as Google, Yahoo or Bing, among others.

Here are some of these techniques:

Use of keywords: it is necessary to publish content that has “keywords”. Keywords are the most used by search engine users, when searching for information on the web. Therefore, they have priority in the search algorithms.

Titles and subtitles (h1, h2, h3…): a blog must be well ordered so that search engines can detect the information it contains. A blog without an adequate HTags structure and a defined H1, will be difficult for Internet search engines to track it in order to position it as we wish.

Use of links: internal links (links between the same publications of the text) and the use of an external Anchor must be used. This makes the blog add points in the visibility criteria of online search engines.

Appropriate graphic material: multimedia material must be identified with names that have keywords and must also be legible and consistent with the blog. Many times, the graphic content is the one that is positioned above the textual content.

For these cases, it is best to have professional help like the one we offer at our agency, to create the best blogs and position the web properly.

We cannot forget what it is for to have a blog and our content strategy. It is not only about writing the topic of the publications correctly. Also, SEO techniques must be applied so that search engines take the blog into account and show it among the first results.

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