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How to create a business profile on Google

by Andrew Hanson

The first thing you should do is verify if you already have a Google account or business profile. If you already have a Google Account for your business, then a Google Business Profile has already been created for you.

You can create a company profile on Google from your personal account or create a special one for your business, something that we recommend. Once you sign in to your Google account, you can start creating your business profile:

Visit this page and click “manage now” to start creating your Google business profile.
Enter the name of your company and select it from the list if it appears or create a new one.
Select the type of company that best suits your business: online store, local store or service company.
Next you must add website, category, company address and other data requested by Google. Check the information carefully so that there are no errors.
Subsequently, you must verify or validate the account, a process that can take 1-2 weeks. You will receive a letter by mail with a code to validate your profile.
After you have created the company profile on Google, do not forget to add images and fill in all the fields of your profile. From that moment you will appear on Google Maps and on the Google search engine.

It really is quite simple to create a business profile on Google. However, if you have many locations and need to manage user rights by location, creating a business account is the best solution for you. Follow the instructions on the Google help pages to set it up.

You can access your company profile on Google by clicking HERE

How to appear on Google as a business

Once you have verified your business profile on Google, it’s time to optimize it. To make a good impression with your potential customers and convince them to buy from your business, it is essential to have a complete and eye-catching profile.

Here are 8 keys to optimize your company profile on Google:
1. Enter the basic information about your company

You must clearly and accurately expose all possible data. Among the information that cannot be missing in your company profile on Google is:

Full address
Opening times
company category
Website
Telephone contact

2. Create a broad description of your business

An original and broadest possible description of your business is very important to position your business profile on Google. Here you must provide information about the activity, services, products and particular characteristics of the company.
3. Spend time on images

The photos of a company profile on Google are what most attract the attention of users, so they should be beautiful, professional and related to your brand image. We recommend placing your logo as your profile photo and choosing a quality and attractive cover photo.

4. Ask your customers for reviews

93.4% of users read customer reviews on the Google Company Profile business listing before purchasing any product or service. These reviews are, in many cases, a trigger for a purchase or a failure.

Before buying a product or service, most users look at the company’s reviews to make sure they make a good decision. Therefore, reviews on Google are very important. These motivate your customers to leave opinions and ratings about the products, service, and comfort that your establishment offers.

The ratings on Google range from 1 to 5 stars, and allow you to leave written evaluations. It is very important to respond to all the evaluations that you receive, both positive and negative, in a professional manner (and you can take advantage of the responses to naturally place keywords related to your business).

Learn about our guide on how to respond to your customer reviews.
5. Activate messages on your profile

An option that is often ignored, but which will allow you to speak directly with users who search for you on Google or Google Maps. It is important to know that Google attaches great importance to these messages, which you must respond to quickly.
6. Place the map on your website

Placing the Google map on your website will be very helpful for users to locate you. In this way they can also verify that the address that appears in the search engine is the same as the one on your website.

7. Publish your products or services

Your company profile on Google can also be a great showcase, since it offers the option of publishing your products or services as if it were an online store. With this feature, users can clearly see what you offer and encourage them to visit your website (and if you want to go further, you can implement Google Shopping).
8. Constantly analyze and update

Analyzing the statistics of your account is crucial to see where there are failures, draw conclusions, see strategies and make marketing decisions. Statistics let you know:

The number of visitors to your website from Google and Google Maps.
The number of calls received from your business profile.
What are the keywords that lead them to your business.
The most viewed or most attention-grabbing photos.
Know the reviews that have been read the most.

In addition, it is important that from time to time (we recommend once a month) you review your company profile on Google to: upload new photos and keep the profile updated, discover new functions, check that your company information is correct, among others. chores.

Responding to reviews, questions, or messages should be a more immediate task, so we recommend downloading the mobile app and turning on email notifications so you don’t miss a thing.
What are you waiting for to create your company profile on Google?

It is indisputable that the company profile in Google has become an essential and ideal platform for those who want their business to be better positioned on the Internet.

If you use it correctly, this is a free tool that will help you improve your digital reputation and boost your business. Take advantage of the company profile on Google to find more local customers!

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