According to statistics, every minute 4.5 million searches are performed through Google. Millions of people around the world are looking for companies of all kinds.

And if you want to stand out from the competition, your business cannot lack a company profile on Google.

If you want your business to be more successful, it must appear on Google (and Google Maps!). But it is not enough just to appear, you must be among the first results. How is that accomplished?

In this article we will tell you everything about one of the most important tools that Google offers to position your business on the Internet. Keep reading!
What is a company profile on Google

The first thing you have to know is that it is a free service offered by the giant Google.

The company profile on Google is a fantastic tool for your potential customers to find you in their Google or Google Maps searches, but it also serves to offer relevant information about your business.

A company profile on Google is a digital showcase that will help you gain visibility on the Internet and make it easier for your customers to find you.
Uses and advantages of the company profile in Google

A tool designed to give local visibility to all types of businesses, currently a company profile on Google is essential. Here are some of its most important uses and advantages:

Your business appears among the first search results. Today Google organizes searches based on the user’s location, and nearby businesses that have a Google business profile and are related to the search will appear among the first places.

Connect directly with potential customers. Within a company profile in Google you can place your website, telephone number, email or even receive questions and messages to easily and quickly contact your potential customers.

Allow your business to appear on Google Maps. One of the most used sites to search for local businesses, appearing on Google Maps gives you a lot of visibility in front of new customers.

Provide useful information about your business. One of the main advantages of the company profile in Google is that it organizes all the information of your business so that customers can consult it comfortably. Address, opening hours, website, telephone, offer of products and services, and much more.

A business profile on Google shows reviews and ratings from your customers. And it also offers the possibility of responding to these evaluations, a great way to inspire confidence in potential clients. In some cases, using the mobile’s GPS, Google asks users to leave reviews if it detects that a certain amount of time has passed in that place.

Practicality and comfort to manage Google services. With the same profile you can ensure that you appear in Google searches, Google Maps, have reviews, answer frequently asked questions and manage Google Ads.

You can track and learn statistics about your business. You will be able to monitor the clicks and visits of users, and know the location from where they carry out the searches. Without a doubt, this is important data to redirect your marketing strategies and learn more about your target audience.

It works like a digital showcase. A very simple way for your potential customers to learn more about your business, your products or your services before visiting or buying on your website.

Improve the SEO of your business. Appearing in the Google business directory is something that will greatly improve the SEO positioning of your business. Also, if you optimize your profile and keep it updated, Google will rank you better in searches.

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