How does Google Tag Manager work?
It is necessary to clarify that without this system, adding a measurement label or any other type must be done manually. This Google tool is in charge of simplifying this task, therefore, it is useful to analyze its operation a little. This consists of a mixture of elements of interest that allow you to bring this system to life.
Based in a way, on three main aspects, this tool can offer a lot of benefits. The first of them are the labels or tags, these are essential because they help to track user interaction. Within the installation package you get a wide variety of these.
The interesting thing is that they can be modified, that is, add other tags that help Google and the rest of the tools to identify your interests. On the other hand, they are the easiest way to identify what should be done with the data provided by users.
In second place are the activators, they are the ones that help to understand even better how Google Tag Manager works. These are determined through events, such as clicking on a part of the web, for example. These are associated to the tags, generating a chain effect, the user performs the trigger action and the tag handles the data.
To complete the trio that explains how Google Tag Manager works, there are the variables. These are responsible for noticing the change at some point in the user’s navigation. For example, they can denote that a user has spent a lot of time on the web and trigger a different version of the trigger.
Advantages of Google Tag Manager
There are some aspects of this tool that can simply be determined to be beneficial. Some of them even make it easier to manage the pages and lead to better marketing strategies. If you want to know some advantages of Google Tag Manager, keep reading.
Allows you to make measurements without being an expert on the subject
By using simple and very easy to understand terminology, this tool allows anyone, who does not handle programming, to monitor your page. Among other things, GTM has small guidelines that are useful to fully understand how it works.
It helps to have a clean code
Many times, one of the biggest problems with measuring labels is that the code looks like a mess. But with this tool, it is totally the opposite. It helps to have the minimum lines of code, so that it can be understood and analyzed without problems.
Allows centralization of measurements
This platform allows you to take full control of the tags used, you can delete, add and review any without problems. In addition, it avoids the fact of going page by page monitoring the presence or not of the tags under study.
It has dialing validation
Once you’ve added your preferred tags, you can use the preview to understand their implementation. Changes will not be made until they are approved, so there is no need to test in other additional environments.
Allows you to manage its operation to personal taste
Managing tags is the main task of this Google tool and it can be said that it does it wonderfully. With Google Tag Manager you will have the possibility to group, add or remove the tags that you prefer, being able to edit them without problems.
It is an excellent tool for error correction
In the event that a wrong label or code is placed, this tool allows you to correct it from the command center. This helps any bug to be fixed without wasting too much time or money.
Allows great integration between Google services
This company has developed a wide variety of tools for content creators. GTM is one of the essential pieces when using Google services, in addition, it allows us to understand and enhance the operation of several of them.