Google Tag Manager: What is it and what is it for?
Since its launch in 2012, Google Tag Manager has been considered one of the best tools that this company has been able to offer. The integration of any type of measurement of the behavior or operation of a website is usually added manually directly to its code. This program can simplify the process.
The possibility of simply adding a small tag and not a complete code that modifies the operation of the web, makes it wonderful. By allowing marketing campaigns to be streamlined and managed more easily, this tool becomes the best ally of any company.
The problem with this tool is the little knowledge that there is of the advantages and of all that it has to offer. This has left many people doing manual labor that they can save by simply integrating it into their editing program. If you are interested in knowing a little more about this interesting tool, do not hesitate to continue reading.
What is Google Tag Manager?
Widely known as GTM, Google Tag Manager is nothing more than an interesting tag management system. Its use makes available to different users the possibility of keeping track of all the analytics of their website. This through its ability to quickly and easily replace any label on the platform.
Like any other tool, GTM can be installed in different web editors. Many people have discovered the usefulness of this management system and it currently has 90 to 95% use on all websites. This shows how important this labeling system can be.
What makes this management system so striking is the fact that it allows you to manage aspects that were previously limited to programmers. This allows anyone to have the possibility of applying this system to their website, facilitating its creation and the management of its contents. It’s just awesome.
What is Google Tag Manager used for?
Perhaps a bit has already been mentioned about the uses of this tool, but it’s just the tip of the iceberg. GTM is packed with a large number of features that allow it to be qualified as one of the best inventions by Google; For Marketing and SEO, it is currently a fundamental piece to improve positioning.
When wondering what is Google Tag Manager for? The first thing that comes to mind is its ability to improve page handling. Those people who know and master coding may only see it as something faster; but those who are new to this world see GTM as a great facility.
By being able to create different labels and codes that help manage the web, this Google service makes us understand that simple can be very productive. On the other hand, it serves to have greater security within your website. This is because for its use, a registration is required, allowing only you to edit the labels.
Closely monitoring the growth of your page and its reach are also some of the uses of Google Tag Manager. You must bear in mind that this works in a certain way, as a platform, on which you can rely to solve many problems.