Heat Maps and Digital Sales Strategy
Knowing heat maps and their importance in managing your website strategies is something that is becoming more and more necessary. Being one of the most interesting tools to determine user behavior, it is more than necessary to follow it closely. There are different types that suit different needs.
Heatmaps have been considered one of the basic tools to keep track of what attracts or does not attract attention. But this is just the beginning, if you want to know a little more about this interesting subject, just keep reading. Take the opportunity to know a tool that will give you incredible results.
What are heat maps?
To define heat maps, the easiest thing to do is to understand how they work. These are basically in charge of closely monitoring the behavior of the user within the web. Thus, they determine the places where the user passes the cursor, where they click and the number of people who have read the post or have simply swiped it.
Thus, heatmaps are nothing more than a method that is responsible for recording the passage of a user through the web. It is necessary to clarify that only your passage is recorded, but your personal data is not managed. Only what he did is known, but never his identity. This is a very interesting way of managing traffic within the web.
These maps are displayed in the form of graphs that through colors, like those shown in a heat sensor, determine the interactions of the web. It is then a method of analysis that allows to carry with great excellence the visibility of the elements within the web. The most interesting thing is its great applicability.
Objectives of heat maps
You may have already noticed what the main focuses of these analytics systems are, but there are some specific goals that are worth mentioning. These graphs have a very interesting application, totally based on your goals, get to know them.
Determination of the most visible areas of the web
When the interest is to make an element of the web stand out, the heat map is perfect to know where to place it. Hot zones are perfect for displaying those items. It’s a great way to get visibility for those sections that may not get the amount of clicks they need.
Knowledge of the right places to place advertising
Through the graph that determines the areas where clicks are made more frequently and the areas where users stay longer; It is easy to determine where the products and offers that are most needed to reach potential customers should go. At the same time, in cold areas, advertising can be placed.
Detection of failures in the structure of the web
This is perhaps one of the best established objectives of heat maps, for example, if you publish a piece of content; but the heat zone is not in that content, you will be able to know where to relocate it to achieve the necessary visibility. On the other hand, it is an excellent way to know if it is necessary to change the images or videos of place.
Establish the productivity of some web functions
Heatmaps are perfect for finding out if users like a change made on the web. For example, if you move the categories of your website or decide to include a questionnaire; With this analysis system you will know how much users interact with this change. If the click-through rate increases or improves, you know it was a productive change.