Types of heat maps
Within this analytical system, three types of heat maps have been determined that are responsible for capturing all interactions. Each of them can be used for digital marketing strategies, making each entry better than the other and generating impressive results. Discover them right now!
click heat maps
Considered one of the maps with the best results and in a way, one of the most reliable; This is responsible for keeping the metrics of the clicks made by users within the web. It is considered reliable because the clicks come from the user’s own intention, either by the product or the text presented.
The interesting thing about this type of map is that it allows you to know how constantly clicks are made randomly. This helps to understand when an area receives more interest than previously thought, allowing it to be used for the benefit of the web. Additionally, it allows to understand what attracts the clicks, if the links, the offers or the products, among others.
Scrolling heat maps
Although the data it provides can be easily determined, sometimes it can be quite interesting. It is necessary to mention that any user who enters a website sees a part of it automatically. This map is in charge of showing how much the user goes down within the page, something that helps to locate the elements.
Among the heat maps, this one helps to understand how attractive the published content is. Thus, it helps to determine at what point the user loses interest in the content. In a way, it is an excellent way to understand the engagement of blogs and allows you to know at what points to insert the products or services that are offered.
Motion Heat Maps
In this case, it is intended to analyze the movement of the mouse, taking into account the computers that have it, since laptops usually do not have an association. This type of map is based on the fact that; The cursor is usually associated with the movement of the eye and with it, the interest that content can generate is understood.
It is necessary to mention that many times the hot spots will be closely related to the inclusion of links or certain products. Therefore, movements away from these areas are taken into account. Although they are not conclusive data, they allow us to offer better content and with a better reach.