Difference between SEO and SEM consultant
Digital marketing includes terms that tend to be confused and although they may be similar, they turn out to be totally different in practice, such is the case of the SEO and SEM consultant.
A SEM consultant in English Search Engine Marketing is in charge of carrying out advertising campaigns in order to gain positioning in the search engine results with paid campaigns.
In this way, it increases the traffic of your page instantly, since you are including sponsored links in the form of advertisements and, depending on the strategy, it is not affected by changes in search engine algorithms.
Unlike SEM, the SEO expert gains positioning naturally, that is, it does not include advertising or paid campaigns, but rather its strategy is medium and long term.
Knowing what an SEO consultant does may seem simple at first glance, but in reality it is more complex and relevant than it seems. Hence the value of hiring one.
What does an SEO expert do?
An SEO positioning consultant has the task of making your website gain visibility in Google search results, with the aim of providing you with more and better clients.
You may be wondering, how does it do it? And this is where the magic happens to guarantee positioning effectiveness.
The SEO expert performs constant studies on search engines and the way in which they operate to ensure that your business website is aligned with the search engine requirements to position correctly.
They also optimize the creation and development of the website so that everything works according to the necessary positioning requirements.
For this reason, it is important to work on the web structure, its loading speed, its titles and meta descriptions to increase the CTR, optimization of images so that they also position and a long etcetera.
An SEO expert studies and designs a strategy on the quality of the content that you are going to upload and not just the repetition of the keywords that you are going to use as an anchor.
She remembers that SEO positioning takes time, analysis and dedication, so you should always avoid penalized techniques or SEO Black Hat.
Duties of an SEO consultant
A Google positioning consultant has the function of making your site appear in the first search results, where the user will click more likely.
To achieve this, initially carry out an SEO inspection or audit of your web page with the aim of analyzing opportunities, errors, keywords, web structure, loading speed and other relevant factors in web positioning.
You should know that competition in SEO is very high, so studying the most relevant keywords according to the content you cover is a priority.
As we mentioned before, the consultant creates and optimizes attractive content and has the function of applying the relevant techniques in them, which meet the requirements of the search engines.
So that you can understand it in a more graphic way, he makes it attractive by playing with the way of writing the titles, including the right keywords and images, and all of this optimized for positioning.
He has the function of properly implementing link building, which is basically links from other web pages to yours in order to increase visitor traffic and increase domain authority.