What is a Call to Action
One of the most frequent errors of a web page is that we do not tell the users to carry out an action. Many web pages do not sell because they do not usually include calls to action or calls to action.
Define what you want the user to do when they arrive at your website or generate a lead magnet to capture customer data. BUY NOW, CALL, REGISTER, CONTACT or REQUEST MORE INFORMATION.
In the area of marketing and communication, there is a type of strategy whose final objective is to increase sales and attract new customers, known as call to action or calls to action.
It consists of establishing a type of message that influences the person or client and makes them take an action within the web page or app.
This action can be buying a product, enrolling in a free course or sending contact information, and all this is done in most cases through a form that must be filled in with the information requested in it.
Therefore, the call to action can work as a guide for navigators through the web and the purchase process, improving navigation and the user experience on our business website.
Call to Action Definition
The call to action is also known as CTA by its acronym in English or in Spanish “call to action”.
This term, within the field of communication and marketing, is defined as a strategy whose main purpose is to be able to get a person to execute an action immediately upon reading the message left by the brand or company.
It is known as a kind of link located on the website of our company, to capture the user’s attention, generate databases of potential customers and / or get new customers.
This link is presented in landing page format or a form found at the destination, so that the user provides their contact information in exchange for something of value.
Regarding the characteristics of the call to action, they are defined and established in order to encourage the user or visitor to the website to click on this link in exchange for valuable content related to our business.
In addition, it is a text that contains certain terms found in the imperative or infinitive mode, such as “download”, “send” or “sign up” and more…
What is a Call to Action for?
A Call To Action can guide the user on our website, especially in the steps they must take to bring them closer to their purchase, or some predefined action that we want them to carry out.
In other words, its main objective is to stimulate users to carry out a specific action within our website, whether it is buying a product or service, filling out a form or requesting the download of some type of content.
In recent times, calls to action have become a very important tool for promoting proposals, within the business website, and attracting leads.
Therefore, it is of great interest to also differentiate ourselves in this aspect from our competition, properly selecting the objectives and the best type of CTA to implement.
In short, we, as owners of our business website, must define what action we want users to take when they land on our website. Thanks to CTAs, we are able to guide or indicate to users where we want them to go and what specific actions we want them to take.
This benefits the time the user spends on the web, thus improving our KPIs or SEO metrics and boosting the capture of leads and customer databases with which to work later.