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Attract customers with SEO and SEM

by Andrew Hanson

The combination of both strategies can generate great results in order to achieve success.

SEO is one of the best ways to generate visibility for a business that is starting and we have few resources, because it can give you visibility when nobody knows you. On the other hand, it also makes a lot of sense to start a business by investing more in SEM or PPC because the return is higher in the short and medium term.

The problem with SEM is that you get results in the short term but, as you invest, the return decreases. For this reason, it is advisable to work on both strategies at the same time so that both strategies can complement each other and that, when the SEM campaigns stop contributing business, we can take advantage of the return that SEO is already providing us, which works more as a long-term strategy. term.

With SEM positioning, it is possible to ensure that the content is located in the spaces provided for advertisements and that it is the first thing that the user sees when performing a search. The quality of the place where the ads are positioned will be directly affected by the investment made.

Unlike SEM, in SEO appearing in the first places will be a somewhat longer process. That will depend on the techniques and strategies applied. But getting one of the first positions guarantees a large traffic of users who will enter naturally.

It should be noted that once the first places are reached, there is no great fluctuation and the permanence of the web page in those places will no longer generate so much effort.

SEO or SEM, which is better?

From the differences between SEO and SEM, the question may arise about: What is better, SEO or SEM? But there is no certain answer that places one above the other. Both have great value in different contexts.

There is a constant discussion on the question: SEO or SEM which is better? But the truth is that the best marketing strategies are those that combine the two. Each has different objectives and results, but they interpenetrate.

The good thing about SEO is that it is a medium and long-term strategy. Instead, SEM works while you pay. Since you stop paying, the positioning it generates disappears.

For example, if we position an ad for a product in Google Ads, we would be applying a SEM strategy. But this ad will lead to the website of the product or the store, increasing the traffic of the site and improving the SEO positioning.

Like this example, there are many where they mutually interpenetrate, improving the organic positioning and the quality of the page in front of the users. Because, although there are differences between SEO and SEM, both are necessary for digital marketing.

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