ActiveCampaign – Tutorial, Reviews and Features
When it comes to promoting a brand, a product or the services of a company in question, there are several ways to do it. Among the most renowned, email marketing, marketing automation and CRM modality stand out. These processes are synonymous with achieving positive sales objectives and timely business growth, a premise that ActiveCampaign facilitates.
In general terms, ActiveCampaign is a specialized tool that encourages or increases the chances of success in automated marketing modalities. Basically, it provides the company with a program to run a campaign that increases its value.
What is ActiveCampaign? Defining an indispensable tool for online business development
What is Active Campaign or ActiveCampaign is defined as cloud-based software specialized in digital marketing. Developed by the company of the same name, it is a program that was born and launched in 2003.
It is mainly known for its ability to work massively with marketing automation processes. He works in different areas of digital marketing, his objective being to promote the company online. All this in relation to your sales and customer acquisition.
To do this, it offers email marketing, automation, web analytics and CRM services. What is ActiveCampaign also involves understanding that it is original software from its developer company. Calling it “customer experience automation”, it combines aspects of traditional digital marketing with technical support.
It should be noted that it is a platform that has grown exponentially since its launch. A clear example of this is that it incorporates the services of more than 800 applications, especially PayPal, Gmail, Facebook or WordPress.
ActiveCampaign-specific features
Machine learning, to better process the data that enters and leaves the company based on its customers. In essence, this information from sales, emails and other interactions is analyzed and integrated in an automated way to make better decisions.
It makes it easy to migrate and import data, templates, resources, and contact lists into your own platform. That is, the company can, for free, seamlessly join ActiveCampaign from their old automation software.
Extension with Chrome to seamlessly link the AC (ActiveCampaign) account with the Gmail platform. Thanks to this feature, email campaigns are automatically tracked, handling emails sent, opened, and different types of interactions.
Complete mobile application that makes the entire ActiveCampaign platform available to work from the Smartphone. All the advantages and functionalities applied to the company can be managed more comfortably.
Tools and templates of all kinds to guarantee an optimized handling of this platform. With it, business control, increased sales and promotion of the brand is complete security.
Email marketing. What is this popular form of digital advertising about?
This process emphasizes the promotion of the brand, service or product through the massive dissemination of emails. This type of procedure is applied from a strategic perspective of online marketing.
As such, it is possible to send emails to your contacts with announcements, promotions, discounts, invitations or information related to the company. With ActiveCampaign, this functionality deepens the work, explained later in detail.
Defining what CRM processes are will allow you to understand more about ActiveCampaign
CRM is the acronym in English assigned to Customer Relationship Management or what it is in Spanish: customer relationship management. In addition to digital marketing or email marketing itself, these processes are extremely relevant to the success of the brand.
ActiveCampaign offers a specialized system to promote this methodology, allowing constant data traffic from the public. That is, it evaluates the interactions with users or potential interested parties to learn about them. Literally, it automatically manages the relationship with the client.
ActiveCampaign reviews: benefits. How much benefit is extracted from this platform?
When searching for “ActiveCampaign opinions: advantages” on the Internet, the references will be varied, but a large percentage of them are positive. In general, it is a powerful digital marketing automation software and is recognized by those who have used it.
Extraordinary reach and integration
The main advantage of ActiveCampaign is its ability to integrate with other platforms. Since the same year 2003, it has teamed up with an exorbitant range of applications to improve work and user experience.
Entities like Facebook, Gmail or WordPress itself are part of the great compendium where the scope of this software is. Along with them, Shopify, a major e-commerce store, or integration tools like Zapier are other major prospects. As mentioned, there are more than 800 applications that ActiveCampagin can work with.
Special for small and medium-sized companies
The growth of SMEs (small and medium-sized companies) involves selecting a marketing tool that helps them continue to scale. In favor of this initiative, AC (ActiveCampaign) is specific to them. With its specialized options or alternatives, as well as templates or key access points, it becomes a friendly and complete platform.
Different action plans
Among the “ActiveCampaign opinions: advantages” that the experts mention, lie their various action plans. AC is a platform that works with subscriptions, but it unfolds depending on what you are looking for.
Emphasizing the plans, AC proposes the Lite version, followed by the Plus, Professional and Enterprise edition respectively. As can be seen, each of them includes a basic aspect that differentiates one from the other.
High percentage of delivery and effectiveness
AC is recognized worldwide for actively managing automated marketing campaigns in a coordinated and efficient manner. In relation to email marketing, its entire system delimits a series of protocols that filter the type of email that can be sent.
Through audience segmentation, scheduled emails or the famous funnels, it is possible to convert potential customers into paying customers. As a result, sales, brand recognition and business growth are boosted.
ActiveCampaign is backed by a high rate of positive email deliveries. This same is calculated with the result between the emails sent and those that not only reach their destination, but are also opened. Therefore, it follows that the number of people who open and interact with the mail is high.
And what are the disadvantages of ActiveCampaign? A look at the downside of the platform
Despite being designed primarily for beginners, the level of learning becomes more complex as you go up. AC is a software that works in stages, so the difficulty increases at each level. In this sense, the learning curve becomes more demanding.
Also, depending on the type of plan or subscription, the interface of the platform will show some reluctance. Not all of its aspects are fundamentally intuitive, requiring basic knowledge to manipulate.
When it comes to content, ActiveCampaign lags a bit behind, for example, in its library of email marketing templates. Likewise, other designs intended for other digital marketing campaigns should be enhanced to be a little more attractive.
ActiveCampaign features. Navigating in detail through its potentialities!
ActiveCampaign’s functionalities are characterized by improving and driving the growth of a company’s affiliated brand, service or product. Since its inception, it has been a non-negotiable ally of SMEs in favor of raising the scope.
And, within that select group of features, ActiveCampaign is an expert in encouraging a pleasant user experience. By automating most of the processes in an optimized, objective and specific way, a pleasant online environment is created for the client.
The six keys to email marketing success in ActiveCampaign
The email marketing process in ActiveCampaign is characterized by six fundamentals that describe its full potential. Starting from them, a complete automated campaign is obtained with a high percentage of efficiency.
First, there is the option of issuing personalized emails with business information. These data must be of interest to the entire target audience in the selected contact list.
As a second foundation, activated emails are those that are sent after a condition is met. For example, after a purchase, clicking on an ad, after account registration or a simple visit.
For their part, targeted emails are those that are intended for a segmented audience. These have the purpose of attracting potential customers or keeping loyal customers interested.
Fourth, generating automated responses to emails is a timely factor for email marketing. Through them, a total bond with the client is generated and maintained, being in constant contact with them. Applies to welcome emails, subscriptions, promotions and more.
With ActiveCampaign and its email marketing campaign, email funnels are flaunted. With them, certain data is filtered to create an automated email chain that helps formalize paying customers.
Finally, scheduled emails are those that serve a specific date. Thanks to their versatility, these can be used to announce events, holidays, birthdays or invitations to a relevant event.
Sales growth and automation with CRM functionality
It allows you to manage emails, phone numbers, postal addresses and more in a single central platform. In this way, a history of each record is generated to identify potential customers, as well as an updated view of sales flows.
It provides the ability to assign tasks to be accomplished in relation to sales, both business-wise and individually to the work group. This point can be executed either manually or promote an automation through ActiveCampaign.
Its strong point is the management of contacts in an automated way, taking a look at the entire flow of processes related to sales. In turn, it guarantees real-time monitoring of the team and sales strategy, measuring the associated interaction.
It guarantees the creation of a scale or scoring system to identify potential customers. These points are assigned to those people with the best profile and history of business interaction, positioning them in a ranking. By emphasizing it, it is known which client or clients are deserving of calls, emails and sales promotions.
ActiveCampaign and its CRM modality favors integration with other tools that promote sales. From social networks like Facebook, page designers like WordPress or programming platforms like Calendly.
The CRM modality manages sales reports, sends follow-up notifications to associated personnel and leads customer segmentation procedures. At the same time, it performs profit probability statistics, as well as automatically updates sales offers.
Everything that encompasses your automated marketing functionality
Automation processes are defined as those that allow tasks that require time to be carried out without the need for human resources. This platform automatically executes these details, freeing up the workload to focus on other aspects.
With this functionality of ActiveCampaign, the site is tracked automatically along with their respective interactions. In this way, it contributes to the identification of the profile of potential clients, creating segmentation of the audience.
Through segmentation, it conceives a flow of adequate information and interest according to what the client needs. To do this, generate emails, message broadcasts or drip marketing campaigns conducive to consolidating an objective.
At the same time, it offers an updated map in real time with the client’s cycle in regards to automated processes. In this way, it is identified if it is following the respective channel, how is the performance and verify if any point needs to be adjusted.
Finally, it provides advanced and correct reports on the development of marketing automation. Thus, it is evaluated how successful the campaign has been and how it can perform better. On the other hand, it assigns values to customers committed to the brand, notifying them via email of their interactions.
Offering automated helpdesk for customer needs
ActiveCampagin allows the creation of a personalized help or customer service with great performance. To define this type of tool, the platform tracks the interactions, modus operandi, or public click trail.
In this way, the most common problems or typical customer queries are identified, establishing a pattern of action in response to them. And it not only applies a panorama of inconveniences, but also everything that the client likes. In this way, an unequivocal way to achieve a better bond with the interested people is at hand.
By providing attention, services or products that the public likes so much, a greater flow of sales is generated. Likewise, with personalized chat, automatic messages are anchored with the delivery of rewards, discounts or secondary promotions to the customer’s interaction. In general terms, it is a way of rewarding the individual for his loyalty to the company.
Finally, there is a record of a help service available wherever and whenever. Through chatbot automations, triggered or scheduled emails, and multi-channel support, the customer is supported. All this with enriching information or data that provides solutions to problems, concerns or various scenarios.
Is ActiveCampaign in Spanish?
ActiveCampaign in Spanish is a tangible possibility despite the platform being set to English by default. Upon entering its interface, it grants the power to change the language to have Spanish-speaking support.
For those people who have difficulties with any other language, ActiveCampaign in Spanish has the solution. Digital marketing campaigns cannot ignore the Hispanic market since its relevance is absolute. That is why the tools related to this type of process always have Hispanic support.
ActiveCampaign and WordPress. How do they get along?
ActiveCampaign and WordPress are compatible elements and can enhance each other. WordPress is a popular blog or web publishing and content management service that supports working in conjunction with other components.
To do this, log in to your WordPress account and proceed to search for ActiveCampaign in the “Plugins” menu. Once there, it is added by going to the part to install and, finally, activate.
Having completed these steps efficiently, the AC settings should now be activated. In this case, the automation platform in question is located within the WordPress “Settings” menu.
Next, a window will appear where you must log in to AC to finish the ActiveCampaign and WordPress link. As a final step, the AC API URL is copied into the WordPress API section or bar. Although it sounds confusing, this step is key to finish and it is executed exactly, the last thing is to press “Connect” to strengthen the bond.
With AC within WordPress, the website will be optimized with automated processes. In general terms, the web page manager will be able to take advantage of all the ActiveCampaign functionalities mentioned in previous paragraphs.
ActiveCampaign pricing. How expensive can this software get?
The prices that ActiveCampaign handles are designed based on how many subscribers or contacts are handled. The most basic plan when looking for “ActiveCampaign prices” is the one known as Lite, where the subscription ranges from 9 dollars a month. It is the cheapest of all its plans due to the first-time functions it provides to the user.
From there the bet goes up, highlighting the Plus plan with 49 dollars a month. This is followed by the $129/month Professional plan and the $229 Business plan. Each of them brings unique qualities that differentiate it from one another, identified and described on the official ActiveCampaign page.
ActiveCampaign vs. Hubspot. Who takes the lead?
Taking an unbiased perspective in the ActiveCampaign vs Hubspot debate, the first quoted leads. Although both software works in a similar way, AC has greater profitability, accessibility and simplicity in comparison.
The first notable detail is that ActiveCampaign has predetermined plans with fixed prices. As a result, you can choose the one that best suits your needs and then gradually scale or evolve. Otherwise, Hubspot offers a minimum quote of up to $50 per month with a maximum of $800.
In addition to this, the central point of the discussion is the comparison between their more professional or specialized plans. In advance, ActiveCampaign has unlimited automation progress, capable of generating information traffic indefinitely.
That is to say, it allows the creation or structuring of automated marketing without diffusion limits. When it comes to this capacity, Hubspot is well below the average, only providing up to a maximum of 50,000 messages.
Automation example within ActiveCampaign. Better understanding how it works!
The automation process is defined as all those secondary events to a pre-established condition. For this procedure to be executed, these conditions must be met to the letter and thus be successful.
All the automations applied with CA allow to improve the user experience in order to also benefit the company. Thus, a flow of data and information is created to continue promoting any campaign and the growth of the brand.
An example of automation within ActiveCampaign is when emails are scheduled to be sent on important dates. Another case is when the business site is automatically monitored to assess how it has evolved over time. In essence, all automation is based on what is mentioned in the functionalities set forth in previous paragraphs.