Tricks to increase engagement in Social Networks in Companies
As we have commented in the previous point, each social network is a microcosm in itself and the strategy that can work very well in one, does not have to work the same in the rest, it is something that we must keep in mind to adapt and make the necessary adjustments in our publications.
In this section you will find some tips and tricks to improve engagement specifically for each social network, so we can have some idea to adapt our content and get the most out of our publications.
Facebook is the veteran of social networks in companies, and we could say that it is the origin of many aspects that we consider today as standards in online communication. Many companies think that it is not a good social network for promotions or content strategies, but it still has a huge user base that tends to interact a lot with the content that is published.
Some tips to improve engagement on Facebook:
Ask questions and encourage interaction: Facebook users love to comment on content that is posted. It is a great way to interact with users and create a fan base that can provide us with a lot of relevant information for the business.
Optimize the content using the information that Facebook makes available to you: The platform provides us with a lot of information on user segmentation, interaction percentages, views… All this information is very interesting to see what type of contributions work best with our users.
Be creative with the images you use in your posts: On Facebook, the visual aspect of your published content is quite important to encourage users to be interested in them, so we must be original and creative to publish content that attracts attention. Using the metrics from the previous point, we can narrow down what kind of creatives work best.
Twitter, for many companies, has become a fundamental communication tool with its users. It provides a space in which communication is very fluid, clear and concise, fostered in large part by the limitation in the extension of the contributions of which it consists and for which it became especially popular.
Some of the best ways to improve engagement on Twitter are:
Being visual: We have already mentioned it before, but on this platform it is especially important to use visual elements that attract the user’s attention, since we have a restriction on the characters that we can use and our best weapon is to attract the user’s attention. visually.
Includes calls to action: CTAs (“Call to action” in English) are elements that we should include in our publications to encourage the user to interact with them. It may seem counterintuitive to tell people what to do, but if you want them to share, click or like your post, say so. It is proven that CTAs can increase user interaction by up to 13%.
Tweet quite frequently: Another general guideline that becomes more important on Twitter is the activity of your account. On average, a Tweet is usually “alive” for about 30 seconds, after that time, it will be buried under the rest of the messages on the user’s timeline. So we should post as many times as we can during the hours when our users are most active.
Instagram is a platform that is based on audiovisual content, so it should not surprise us that the fundamental pillar to improve engagement on this social network is based on providing images and creatives that attract the attention of your users, although there are some other aspects that we should take into account if we want to improve our interaction metrics.
Some of the best tricks to improve engagement on Instagram are:
Boost your content by basing it on games: Gamification is a concept that is being used in more and more areas, not just commercial. In the case of Instagram, it allows us to present a challenge or game to our users to encourage them to interact with our publications in the way that most interests us. For example, we can publish two images so that they can find the differences and comment on what they are, complete a sentence or even riddles with emojis, always, of course, adapting the content of the images to fit our theme and business.
Publish emotional content to connect with your audience: Few things are more powerful than appealing to human emotions to connect with your users and encourage participation. Humanizing your brand or business by providing content with which your users feel identified can make them create emotional ties with your brand, which will retain the existing ones and attract many others. We can also take advantage of it so that they tell their own experiences and respond to them, feeling reflected and heard is a very powerful emotion.
Use Stories: Some time ago Instagram introduced the concept of “Stories”, short videos that are quickly consumed and generated “on the fly”. More than 500 million Instagram accounts use the stories, so the volume of potential users is quite high. We can take advantage of the numerous functionalities to interact with users: propose surveys, questions and answers… In addition, we can take advantage of it to redirect all this traffic to our profile, so it becomes a fairly powerful recruitment tool that will improve our engagement.