Basic guidelines to improve engagement
Now that we have explained what the concept of engagement is, we can delve a little deeper into what aspects we should take into consideration and what actions we can take to improve it.
In this section we are going to discuss some general tips that can be applied in any environment or social network, so it is very important to always keep them in mind when designing a successful strategy for presence on social networks in companies.
1. We must be active and constant
It will be of no use to us to create an excellent and quality publication if we are going to do it only once a month. Social networks are an extremely volatile and changing environment, so what is popular today may not be so tomorrow.
It is very important that our accounts in social networks have constant and periodic activity, we must publish content often and attend to the questions and requests of our users, thus we will create a loyal fan base that always wants to come back for more content on a regular basis.
For this type of task, when you already have a medium or large follower base, the time to invest can grow exponentially and we must prioritize efficiency without neglecting the quality of our responses. For this we can use specific tools to monitor terms related to our company or business and that we do not miss anything.
Some of these tools are:
hoot suite
commun.it
twazzup
2. Publish impressive, visual and quality content
Whenever the platform or social network allows it, we should prioritize the use of visual elements in our contributions. On Facebook it can give us up to 2.3 times more interaction from users if we use images and on Twitter it can mean 150% more retweets, to give a few examples.
We must not neglect video content. It is undeniable that the trend in the consumption of online content is increasingly leaning towards content in this format, and great proof of this is Tik Tok.
Contributing videos in a parodic way can bring a touch of freshness and originality to our social networks in companies that can differentiate us from the competition and increase the interaction of our users. What we must always be clear about is that we should only provide videos if this is going to offer value to the user, we should not share videos for the mere fact of doing so, since it can harm us more than offer a benefit.
3. Follow the trends and adapt to each platform
In the next section we will see specific tips and tricks for the different Social Networks in companies, but we want to make a point and also include it as general advice since social networks are often not eternal and some can disappear while others emerge. .
As in many aspects of the digital world, we must be flexible and adapt to the changes and particularities that each social network has, if we want to obtain the greatest potential and benefit from our strategies. Each one of them is a world with its own rules, schedules and formats that we must observe and apply if we want to gain a foothold.
This brings us to the second point, and that is that we must keep in mind which trends are on the rise and which are not. We can try to create one from scratch, but usually we won’t get the necessary traction to make it go viral (although we should always try, since the benefit of doing so can be unimaginable).
The most common thing is that we want to follow the latest trends and the most used hashtags in the different social networks in companies, to use them in our contributions, always keeping in mind that we must theme them so that they have coherence and meaning with the rest of our publications.