Storytelling: Stories that Sell
Storytelling is one of the most interesting marketing strategies and with the most striking results that have been seen. This has been around for a very long time, considering that storytelling has never been something new for society. Each campaign based on this method can become a wonder.
Every business, product or brand has a story, telling it is a way to inspire potential customers. There are many ways to tell the story, it can be in writing, with videos, directly, among others. The ability to associate characters that identify the brand will give it a face and, in turn, will be the perfect way to attract customers.
This strategy can become the way to get your brand to different audiences, connecting from sentiment or interests. If you want to know a little more about this interesting marketing method, keep reading, you will be surprised with how useful it can be.
What is Storytelling?
Being a technique that has been applied for many years, storytelling in summary is telling a story in a detailed way. The possibility of spinning each story, mixing reality and fiction, is a very interesting way to connect with readers. This has changed a lot over the years.
This technique has been intermingled with new technologies, allowing stories to be spun with videos, images, and narrations. Among the main characteristics of this type of narration is the connection that is usually generated with the emotional part of the person who reads the story.
Many times, nostalgia or feeling identified with some part of the story makes people fix phrases or moments in their minds. This helps many people to create sagas or different stories that can mix aspects until reaching an end. All this is what makes this technique widely used in the world of Marketing.
What is Storytelling in marketing?
Within the world of Marketing, Storytelling has become a strategy full of feelings and that is responsible for attracting customers in an interesting way. In a way, the magic behind each product makes people feel identified and at the same time brings them closer to it.
In the business world there are different stories, while some companies prefer to appeal to the nostalgia of their years of work; others focus on creating a fictional story where their products are the protagonists. All this is based on the fact that it is much more attractive to follow a thread than to look at a static image.
On the other hand, it is necessary to mention that the new digital era has exploded this type of marketing, reaching impressive levels. Many videos, articles, images and more have been created based on this type of narrative, focusing attention on what a product can offer.
Reflection, enthusiasm, education, emotional aspects and much more are just some of the approaches that have been used. The use of this method has led to the development of methods other than the simple fact of a text or a voice that narrates. The feelings and actions in the videos can go without sounds and be just as narrative.
All this leads to the most profitable aspect of considering storytelling in marketing, the possibility of being remembered. Each of the elements used in a campaign based on these strategies translates into the possibility of being remembered forever. Something that generates the commitment that all brands crave.