Importance of Storytelling
Considering the importance of Storytelling is something that anyone interested in focusing their strategies on this method should do. Mainly, depending on the type of story that is told, different ties are created with potential customers. Trust, reputation, recognition, recommendations and much more.
This strategy is so important within marketing, because it can reach different audiences in a much more visual way. This, in turn, translates into recognition that can become manly, making the brand reach the ends of the world.
Storytelling generates a connection that can be exploited in different ways, for example, a story can be shared on a social network; those users who feel identified can share it, this already creates publicity for which you do not pay.
At the same time, the product or service stands out, due to its connection with the most sensitive and human side of those who know the story. This makes people buy or consume because they feel that it is a brand or product that has been created by and for them.
It is at the connection level where the importance of telling a story with the products resides, since people hardly forget it. Years and even generations can go by, and a brand with a history can continue to generate money from the first emotions generated by its themes.
Types of storytelling
This technique has been used with great imagination, generating a wide variety of types of storytelling. Each of them has been in charge of establishing certain guidelines that can be beneficial depending on the type of product or service that you want to offer. Get to know them and discover what storytelling can achieve on its own.
situations
When telling a story, certain situations can be used that can generate a better reach of the marketing strategy. The connection with potential customers occurs through the representation of moments where the product may be really necessary. It is common to use this type of narration for drinks and food.
Fiction
Fiction is an escape from reality and can become one of the options for telling imaginary stories, but at the same time; look very real. In this type, moments are usually used where the product can be useful in imaginary situations, but which shows how really necessary it can be to have it.
brand representation
This is a slightly more narrative style, where the values of the brand and the technical processes that were carried out to create it are glimpsed. It is usually associated with brands that already have a history and where workers or consumers are the protagonists. For new brands, it’s a great way to connect because of what they stand for.
historical
Being a type of storytelling quite similar to the previous one, in this case emphasis is placed on the processes necessary for the product to reach the consumer. The approach is almost always done in a personal way, revealing a bit of the processes and difficulties that are encountered in the preparation. It is usually widely used in products such as wines.
Main elements of Storytelling
Within the world of marketing, applying storytelling to a campaign depends on 4 elements that can be considered basic for any story. Each of them is important and must be used intelligently to go after the main objective, to engage potential customers.
Message
Regardless of the story that is intended to tell, there must always be a message that stays with the person who watches the commercial. Commonly, in marketing, the message focuses on the values, vision or mission of the company.
Conflict
As hard as it may seem to believe, no story gets attention if it doesn’t present a problem. A situation where the protagonists find themselves involved and from which they must get out quickly. This, knowing you very well with people, makes them feel in the leading role and, above all, generates an attraction for the product.
Characters
No story is complete without characters who live it. Within this world, the characters often become synonymous with overcoming. An environment where there is interaction between the members of the cast and that allows them to feel the story as their own, will make the characters remember the characters.
Plot
Structured in a simple way between the beginning, the middle and the end of the story, the plot will be the thread that everyone will follow. The ideal in a marketing strategy is to focus each part in such a way that interest is generated in a focal point. You can look for it to be the product, but many times it is used as a complement, to leave the message.