Google Search Console: what it is for, how to use it and how to improve the income of your website
Of all the functions of Google, it could be said that this is the one that helps us find out what indexes our website and additionally provides information on its positioning and possible technical failures. Thus, the one who does his job best will be able to improve the performance of the page and better digest all the information necessary for it. If you want to find out about this useful tool and learn about the many uses of Google Search Console, don’t miss this article and keep reading!
What is Google Search Console?
Google Search Console is a free tool from Google that was born with the aim of providing web pages with information about search appearance, indexing, search traffic, technical status updates, crawl data and other additional information.
It is not mandatory to be registered on the platform for Google to include us in the search results, but it is true that Google Search Console allows us to know, understand and, above all, improve the way in which Google perceives our page Web.
What is Google Search Console for?
Since its inception, Search Console has been used in different ways but with a single purpose: to better understand the operation and area of influence of a web page in order to improve it.
It mainly helps to boost the performance of the web page in the Google search engine. But, for that, you have to tell him. Google will not start crawling your website until you tell it to access your content and choose which one you do not want to show in search engines. From there, Google will help you with services that identify compelling content, keep the web free from interruptions, or resolve spam or suspicious software issues.
On the other hand, it also allows you to know how the world can see your website, what queries have been made, which ones provide the most traffic, how prices are displayed, how many external links point to your website, if it has a responsive design, etc.
What professional profiles usually use Google Search Console?
The professional profiles that tend to use the Search Console tool the most are the following:
SEO expert: They use it to see the indexing and tracking status of a website. If your site has a low index of positioned keywords, Google Search Console will help you to have a more technical knowledge about the information on your page.
Marketing: What traffic does your website have, what headlines should be improved, what is the engagement of my pages, which one needs to be improved, if the titles are too long or duplicated, etc. Google Search Console allows you to access data that provides information on how to improve and edit meta descriptions and title tags to boost OnPage SEO.
Webmasters or developers: They can configure the indexing of the web and the way of crawling the domain for the Google bot. Search Console allows you to improve and detect the performance of the web and prevent possible errors, hacking actions or malicious software.