Facebook Ads for local businesses and small businesses
Business giants have unlimited resources to invest in entire teams of marketing professionals who, while having much more impact and options, also use Facebook Ads within their strategies. Curious, right?
Now imagine the potential it has for local businesses, small SMEs and all kinds of minor projects in which we need all the ingenuity and creativity possible to move the business forward.
Define the objective of your campaign
As soon as you start configuring the promotional campaign with Facebook Ads, you will have the opportunity to define the objective you want to achieve, since not everything is reduced to a sale.
Increase presence. Your image will appear advertised so that the user of the network can know what you offer, as well as have the opportunity to become a follower.
Increase in web traffic. A good advertisement makes the user interested, click and come to your page in search of more information.
Greater interaction. The content that you have just published on your Facebook or Instagram profile can be promoted, so spreading it through the network will increase its virality.
Closeness. The ads also promote the customer-company bond. They will launch questions and share the content of the ad, something that the company can value positively by thanking it.
Direct sale. Facebook Ads is also crucial for businesses such as eCommerce, online stores that want to offer a promotion or advertisement so compelling that it allows the user to click and buy the product or service you offer.
A few years ago, the Facebook Ads system would be unthinkable. Gathering all these advantages in a single tool has meant a before and after in the way of selling and convincing.
Target your ads to the customer you want
The good thing about Facebook Ads comes when we enter the ad configuration panel. In it, in addition to defining what objectives you want to achieve and that you now know very well, you will also have a very interesting option.
Do you know the segmentation? This utility allows your ad to be shown to users who have a specific interest, in a certain product or even in a hobby.
That is not to mention its geolocation. From this same control panel in which we define the segmentation, we will establish the necessary parameters so that the ad is only displayed towards a specific sector; under 35 years of age, surf lovers or simply citizens of a specific region of the world.
Set your budget
The good thing about Facebook Ads is that you decide how much to spend and how. And based on the first results, try to increase the investment to achieve a higher return and conversion.
Each ad has a specific duration that you can reconfigure, as well as the exact amount that you are willing to pay for each interaction with the user. At all times you can see the cost that is assuming and, in case of success, continue expanding it.
Analysis of results
Facebook Ads offers you metrics and data related to the results of your campaigns at all times, which audiences or audiences are performing better, which ads are giving you the greatest return on investment and much more.
All this information allows you to keep an exhaustive control of your campaign so that you can make decisions about what changes to implement and how to improve the profitability of your audiences and your ads.