Facebook Ads as the ideal method to attract more customers
If we focus a little more on the needs of a small business, an SME that has just started and what it needs is to increase its customer base, here it is possible to achieve it.
So many options when it comes to personalizing the ad will allow you to focus on a specific audience, on a part of society that is interested in your products. It’s just a matter of launching yourself and showing them that your business is what they needed.
The key is ingenuity and creativity to deliver something completely eye-catching and impactful, an ad that piques your interest when you see it on the screen.
Millions of medium and small businesses rely on this Facebook utility to promote themselves, both on the network itself and on Instagram, since we cannot forget that both are part of the same group. Something that interests us a lot.
Differences between Facebook Ads and Google Ads
70% of digital advertising is distributed between both platforms. Facebook Ads and Google Ads.
Both are interesting when it comes to including them in our marketing strategy, but they do not work in the same way and they do not offer the same results.
Depending on the objective we have for our small business, we will choose one or the other, although they can be combined perfectly. However, the ad budget will increase considerably.
Facebook Ads focuses on the interaction of the user of social networks with your ad, while Google Ads will insert that same ad on other platforms such as Gmail, Google’s own search or on any web page that works as an Adsense affiliate, the face opposed to the advertiser.
Elements such as cost per click or segmentation influence the budget between both tools. However, Google Ads does require more technical knowledge if we want to get good results.
Both platforms use the behaviors and interactions of users with their respective platforms to generate the most detailed segmentations possible.
Facebook Ads has a very large universe of users with which to segment and impact distributed among platforms such as: Facebook, Instagram, Messenger, WhatsApp and Audience Network.
If you want your business to prosper and gain customers, Facebook Ads
It is the first and most complete step in order to interact with the user, an essential aspect in these times. Social networks are the epicenter of online traffic.
Configuring ads in Facebook Ads is easy, defining and studying them much more. Its interface is intuitive and for an SME, rest assured that Facebook Ads is one of the best options that currently exist.
In addition, small investments can be made to test what type of content best reaches the user. You will not need excessive spending that does not guarantee good results.
Rest assured that with Facebook Ads, both sales and followers will increase considerably. Now it’s just a matter of getting down to work and checking it out for yourself.