Tips for selling on Facebook
Like many other people, your interest lies in selling on Facebook, so there are some simple tips that can help you achieve it. Consider that many of them will be in charge of improving your publications; allowing them to reach a larger audience and at the same time more qualified for the purchase.
Create eye-catching content
Regardless of which of the selling services you decide to establish yourself in, eye-catching posts always attract better interactions. An interesting description or a fairly good offer are always enhancers to improve sales through this social network.
Add high-quality photos and videos
Many people differ from a product or service just by looking at its photos, if these are of low quality, they automatically think that the product is. Publications that include explanatory videos or even images that fully show the product always generate a higher sales rate. Use short and precise videos.
Boost your posts
If you have a brand or company, it is good that when selling on Facebook you use the enhancers that this social network offers you. The Facebook Ads service is one of the main ways to reach more people. On the other hand, filtering your posts based on age, gender, interest, or location will always be a great idea.
Generate interactions with the products
One of the coolest ways to generate purchases and interactions are contests and promoting profiles. For example, you can run a contest for those who buy your product or simply highlight those people who mention your brand. This is something that generates interaction, boosts sales and helps reach new audiences.
Strategies to sell on Facebook
Like any other type of business, selling on Facebook can be quite productive, especially when the necessary strategies are applied. Issues such as funnels and attraction and affiliation strategies are always useful, but in this social network there are some details that change.
Basic elements to create a sales funnel on Facebook
The sales funnel is one of the best ways to get your products to the right people to drive purchases and hires. The objective of this strategy is to direct those who are interested in your page, towards the possibility of paying for your products, that is; in making a sale.
Keep in mind that the ideal is to develop a complete funnel, but a simple one can have the top, marketing, applying advertising campaigns. Then, in the middle, some videos and posts that help discover your products. In the final part, you can offer small discounts or offers that attract buyers.
Offer your products in an interesting way
When you have a business or shop page on Facebook, you have the ability to tag your products or services in photos. In this way, you can publish a photograph where a product is shown and at the same time, label it; This allows users who see it and are interested in the item to buy it.
Take advantage of special dates
Sales strategies must always include small discounts or packages at lower daily prices. These become quite useful when it is a special date. For example, if your page is about clothing or accessories, they can take advantage of Christmas to make attractive offers. Meanwhile, if you sell cakes, you can do promotions for birthday parties.
The holidays are a great way to reach new customers, especially if you offer last-minute services or discounts for early orders. Dates like Valentine’s Day, Mother’s Day, Father’s Day, or Children’s Day are dates that always help to improve reach.
Take advantage of influencer-based marketing
Some social networks have allowed certain people to amass large numbers of followers. Stores and businesses can use this to their advantage. For example, if you own a restaurant, you can invite an influencer to share photos from that location.
If you have a shoe store, you can send a pair to an influencer and have them tag your store on the product. The options are quite varied, you just have to take into account that the person who will do the advertising reaches your target audience, this guarantees the reach.