SEO for SMEs Where to start?
In today’s times, the internet has gained such importance and relevance that the famous phrase “if you’re not on the internet, then you don’t exist” has even been coined.
Modern users seek to interact and get to know first-hand the company or brand where they will place their trust, and tools such as web pages or the use of social networks have become essential to achieve this objective.
That is why SEO for SMEs is essential, since it allows small and medium-sized companies to position themselves in search engines and appear among the first results on the web. In this way, the company can make itself known more easily, increase its visibility and, therefore, win more customers.
In this article we will tell you everything you need to know about SEO for SMEs, from the benefits it brings you to tips you need to take into account to improve it. Keep reading and find out how you can make yourself known on the web.
What is SEO for SMEs?
SEO means “Search Engine Optimization”, which is Spanish for “search engine optimization“, and consists of all the processes that are carried out to improve the visibility and web positioning of a given page.
In other words, it is about applying a series of techniques and making use of specific tools to make the web page appear among the first results returned by the search engine (such as Google or Yahoo, for example).
In the case of SEO for SMEs, it is best to apply local SEO strategies and techniques, all this in order to attract more users from the geographical area where the company is located. In this way, the website of the SME will be able to appear among the first results of local searches. Thus, the company will be able to make itself known more effectively.
Despite the fact that a search engine takes into account hundreds of aspects to position a certain page, in general terms it can be said that there are 2 important points: relevance and authority.
On the one hand, relevance refers to how useful the web content is with respect to the search performed by the user. On the other hand, the authority refers to the popularity of the site and the recognition that it has.
Of course, it is important to optimize various factors and make use of a wide number of strategies to make a page relevant and authoritative. And all this is just the first step to achieve and maintain a good online positioning.
Importance of SEO for SMEs
Did you know that most people do a web search about a company before deciding to buy a product from it or go to its physical store? Added to this, currently most of the purchases are made online, since the modern user seeks immediacy and good results in a short time.
For this and more, for an SME it is vitally important to have a presence on the Internet and on Social Networks. And this is where SEO plays a very relevant role, since thanks to it it is possible for your company’s page to appear in the first results returned by search engines.
A good SEO strategy will allow you to be more visible, differentiate yourself from your competition and provide an immediate solution to the needs of your target audience. Also, statistically, the more visible a company is, the greater its chances of increasing sales.