Importance of web positioning
If you want to find a product or service, you will surely go to Google to search for it.
And your potential customers do too.
If you sell on the Internet, you already know how important it is to have a web page so that your potential clients know about your company, but do you know the importance of web positioning?
A beautiful web page can captivate any potential client, but it is not the only thing you need to sell on Google.
Before thinking about sales, you have to get people to come to your site and one of the best ways to achieve this is with the SEO positioning of a web page.
With web positioning you can ensure that you appear among the first results organically and capture the attention of potential customers.
Do you want to know why positioning your website is ideal? In this article we analyze the importance of web positioning, what techniques are used to position a web page and what are its advantages.
Do you want to know why positioning your website is ideal? In this article we analyze the importance of web positioning, what techniques are used to position a web page and what are its advantages.
What is web positioning
In short, Internet positioning is responsible for your website appearing among the first results in Google and other search engines.
Web page positioning is a set of techniques that help your site reach the top positions in the SERPs (Search Engine Ranking Page) organically.
With 63,000 searches per second, Google is a powerful ally for any company that wants to improve its conversions.
A good web positioning ensures greater visibility and greater possibilities of attracting organic traffic to your page. It is about adapting and optimizing the content of your website to satisfy the famous algorithm.
The Internet has revolutionized the way we buy (and search for) products and services. In addition to selling a good product or service, the importance of web positioning and page design is undeniable.
Relevant factors to position web in Google
There are a number of relevant factors that a web page must meet to position itself in Google.
User Response (Search Intent) – Using appropriate content
Domain Authority (Determines the reliability, popularity and quality of a website)
Domain authority is boosted with:
links
Time
EAT (Experience authority trust)
It depends on the competition of each niche
Technical aspects of the web
On-page SEO
Website loading speed
Mobile devices and usability
user experience
SSL certificate and secure browsing
The most used web positioning techniques
One of the keys to selling on the Internet is: having a website. But it is not enough just that it exists, it must be beautiful, complete, with a great user experience and good web positioning.
The importance of web positioning lies in the fact that it is essential to gain visibility on Google and attract more customers.
And how is it possible to position a website in Google?
There are 2 major web positioning techniques: SEO and SEM, each with its characteristics, advantages and disadvantages.
There is no one better than another, but the importance of SEO is undeniable, while SEM is usually complementary.
Below we will analyze what SEO is and what SEM is so that you know their differences and importance in a web positioning strategy.
The importance of SEO
On Page SEO
Search Engine Optimization for its acronym in English, SEO is a set of techniques and tools that help improve the web positioning of a page among organic results.
Also called Search Engine Optimization, SEO web positioning offers scalable results that are maintained in the long term.
Within SEO positioning techniques we can differentiate between: SEO on-site and SEO off-site. When we talk about the importance of web positioning, we generally refer to on-site SEO, although both are important.
How is SEO implemented for on-page companies?
Use of keywords or keywords
Quality texts on each page
Improve user experience
Good web loading speed
HTML code optimization
Use meta descriptions
Having the content of your website optimized is one of the most important things to achieve good web positioning. But also, a Blog is another of the pillars in the importance of SEO in digital marketing, since it allows the use of more niche keywords and attracts more organic traffic to our website.
seo-positioning-of-a-web-page
Off Page SEO
Another of the SEO positioning strategies for businesses is off-site SEO, which is responsible for optimizing the web with resources that come from third-party pages.
What is off-page SEO for?
Generate inbound links that reach your website
Redirect traffic from your social networks
Improve the page authority of your website
One of the most effective ways to implement off-site SEO optimization is with link building, with which links are generated to our page from third-party pages. This is one of the characteristics that Google takes into account the most to establish the authority or page authority of a website.
SEM (Search Engine Marketing)
We have already established the importance of SEO, but there is another web positioning technique: SEM or Search Engine Marketing.
A paid web positioning technique, SEM refers to the ads that appear on Google in the first results of each search.
Although it is a very fast and effective way to get traffic to your website, SEM does not offer scalable and long-term results like SEO.
Also, it can be much more expensive since Google has an auction system to price their ads, which can cause very high base prices in certain niches.
4 advantages of web positioning
When looking for a product or service, few people will visit the second page of Google, so being among the first results is essential if you want to sell on the Internet.
It is estimated that more than 60% of clicks happen on the first page. And even if you think that ads get all the customers, there are many people who prefer to click on organic results of their searches.
And this is where the importance of web positioning is denoted, a strategy that all companies that want to get customers through Google should take into account.
Next, we will tell you what are the main advantages of positioning on web pages.
#1 More visibility in search engines
position-website-in-google
The main objective of web positioning is to achieve more visibility in Google and other search engines.
Climbing to the top organically is the best way to gain more visibility and be more likely to click through to your site. And more clicks mean more chances of conversion, which shows us the importance of web positioning.
To implement SEO effectively, it is essential to know your target audience and know what search terms they will use to optimize your website accordingly.
#2 Highest organic traffic
And with greater visibility, you get more organic traffic from search engines.
One of the best metrics to know if an SEO strategy is effective is to measure organic traffic.
With a good optimization you ensure a place among the first results and with an attractive meta-title and meta-description you convince users to enter your website. In these contents it is important to use keywords, emojis and convincing texts to earn the highest possible clicks on this first impression with your potential customers.
what-is-seo-for
#3 Increase your conversions
By getting more organic traffic, the chances of having more conversions on your website also increase.
For conversions to take place, it is very important to offer a good user experience within your page, which must be responsive and intuitive.
internet-positioning
#4 Stand out from the competition
why-is-seo-positioning-important
With online commerce, the possibilities of brands to find customers are expanded, but competition is also multiplied.
Clients today have so many companies to choose from and if you don’t offer something completely unique, you have to know how to stand out.
One of the ways to stand out on the Internet is with a good web positioning, which will make you reach the first organic positions in Google and that your clients will see you first.
To achieve this objective, we can do an SEO analysis of the competition and design a content strategy for a Blog that uses keywords that present many monthly searches and that are relevant among your target audience.
As you have seen, web positioning is essential to get customers on the Internet.
One of the best techniques to capture potential customers, which will pay off in the medium term. Internet positioning with SEO offers results in approximately 6 months, but they are maintained for years.
And good web positioning is achieved by implementing various changes on the web, not just with a beautiful page and a well-written Blog article.
Although achieving good web positioning is something that can be done once and continue to enjoy its results in the long term, they are techniques that must be updated according to changes in the market and the target audience.
Undoubtedly, the importance of web positioning lies in correctly implementing SEO and SEM methods or techniques, but you also have to know that there are errors that can harm our organic positioning: duplicate content, broken links, lack of meta-descriptions , a slow loading of the web, among other problems.
You already know the importance of web positioning… the time has come to implement it on your site. You can start by requesting a free SEO audit on our website to have a starting point from which to work.
If you want to have a good web positioning, leave it in the hands of professionals. At Metricaseo we take care of each step of your SEO strategy so that your website is positioned among the first places and you begin to gain clients organically.