How to get your website to sell
Now we are going to concentrate on how to make your website work. As we have said before, all companies have or should have a website, but not all of them work in the same way. We tell you how we are going to do it to create a web page to sell. Prepared?
A web page should help you:
Attract
Connect
Sell
ATTRACT
A business website must be a tool that attracts and captures the attention of users so that they want to stay on it longer.
In addition, it is very important to make our business website more visible and closer to our customers. How? Through tools such as Social Networks, SEO positioning, email marketing or online advertising.
CONNECT
Your business website must CONNECT with the real problems of your potential customers.
SELL
Once you attract your customers and connect with their real problems, your business website must offer and SELL solutions to those real problems of your customers.
The most common ERRORS of a business website
You don’t clearly explain what you do
You do not connect with the real problems of your client
You are not telling users to take an action
It is very important to offer something to your customers (lead magnet), for free, in exchange for their contact details. In this way we can generate a customer database to be able to carry out sales and monitoring campaigns.
If we add to this that, previously, we have connected with the real problems of our potential clients and, in addition, we have explained to our client how our products or services solve those problems, we will be closer to turning our website into a sales tool.
By now you are clear that you need a website that even happens to exist for your clients. But of course, we are not going to live on that. What we need is for people to click, see us, like us, and want to get our product or service.
To begin with, you have to get out of your head the thought that you will have the website and everything will be done. The professional web page is only one axis within the gear of digital marketing.
In other words, it is one of the tools that you will use to attract clients, not the only one. It won’t do any good to have a spectacular website if no one can see it. In the same way, it will not make sense to have a beautiful design, if it is not focused on your buyer persona.
Millions of pages are published daily and all of them compete to be the most viewed. To truly succeed and not be one of the crowd, you’ll need more than persuasive words and pretty backgrounds.
But that’s what we are for, the Tenerife web design agencies. Next, we will explain what are the steps to create a true web page to sell. You will get greater engagement, satisfied customers and new consumers. Ready to start?