Example of sales funnels
After so much theory, let’s go with a little practice, surely you’re looking forward to it.
In this section, we are going to see some examples of sales funnels so that you can get an idea of the general operation of this type of online marketing strategies. Although they all tend to start from the same premise and have steps in common, depending on the objective, they can add or delete elements as required by the funnel.
Let’s take the lead capture funnel as an example, which, as we have commented in the previous section, is one of the most used.
The flow of this type of funnel can contain the following elements: Announcement –> Subscription page (Form and Lead Magnet) –> One step –> Thank you page –> Email sequence along with the Lead Magnet download.
Another example that we could apply would be the sales funnel for traditional businesses with the launch of irresistible offers. In this case, the funnel consists of more steps and, although they require a little more follow-up and planning, they are really effective if applied correctly.
The flow would consist of: Advertisement –> Landing with a good offer –> Bonus for fast conversion –> Offer reminder email –> Phone call or WhatsApp –> Email sequence.
They are quite simple sequences to apply once you understand each step separately, and they end up making a lot of sense when applied to different markets and business models, especially when the results begin to be glimpsed.
Remember that developing a sales funnel is a task that requires time, planning, and the correct and adequate definition of each element. Define the objective, develop one or more LEAD MAGNETs, write and plan each email we send, define the correct sequence of the funnel, form development, Facebook pixel and events, privacy policies and data protection law.
conclusions
As you can see, sales funnels are an essential part of any business that has aspirations to improve and obtain better results in its operations in the long term. They offer vital information that we must take advantage of to offer our potential customers exactly what they want and thus maximize conversions while reducing their costs.
We hope that all the information that we have provided you will help you to improve the processes and work models implemented in your business and that they will provide you with a tool to launch your company to the next level.