Professional Web Design: Set goals with an action plan
One of the big mistakes why many companies go bankrupt is that businessmen are very clear about where to go, but they don’t know how. The same thing happens with the goals we set for ourselves in life.
Perhaps we want to be more patient people, but if we don’t take a series of actions to make that happen, nothing will change. The web design of your page has to be designed to the heart so that your objective becomes a reality.
I mean, you have to take the time to sit down and write down what you want to achieve. Once this is done, you must draw intermediate objectives that allow you to achieve the main goal.
The web pages that really sell and serve within the virtual market are those that respond to a marketing strategy. Therefore, once you have clear objectives, the first point of your action plan should be to establish a marketing plan.
Let’s take a simple example. Let’s imagine for a moment that we are Alberto. Alberto wants to make an online store for branded t-shirts. They are spectacular shirts that he is sure will be very successful.
But his conviction is not enough, what he needs is for others to think the same. Alberto hires a marketing agency or a freelancer to carry out a strategy for him.
Now from time to time he makes promotions on social networks perfectly aligned with his online store. The corporate colors are the same, the style is the same and when users see an image they know if it is from your brand or not.
If, on the other hand, Alberto had decided to go on his own, hire anyone who gave him the cheapest price and build a website, he wouldn’t be having as many conversions.
The pleasure of working with people who know what they are doing is what will really make you taste success. Nothing that happens on your website has to lack a purpose.
The “I’m going to put this because it looks nice” no longer exists. Now what matters is to study the behavior of your buyer persona to find out which design will make them stay longer on the website and make the purchase. Everything must have a why and a why.
To make it even more desirable, you must include constant calls to action to encourage the user to take initiative. For example, buy now, buy here, ready? What are you waiting for? Change your life now!
Create online store: Avoid overloading the design
That he will leave because he considers it complex. He will close the tab and go in search of something easier. People who are in the network keep it simple. They want a quick product. If you give them immediacy and ease when browsing, they will be yours.
Less is more. There are people who consider that the designs are more designs because they have many flourishes. But it is quite the opposite. When the user sees a web page with too many things, do you know what he will think?
Take care that everything is ordered. No one likes to stay in a place where they feel like everything is messed up. Having too many sections or colors can cause the Internet user to become overloaded and have the feeling that they will never be able to complete the purchase.
Having a large amount of text doesn’t help either. You have to know how to differentiate which are the spaces of your web page where you should put text and in which it is better to leave it parked.
For example, if you are on a blog, you can elaborate a little more, since the purpose of it is to position the web. However, if you are creating the text for your front page, you should try to give users a general idea, period.
At this point, it is already assumed that the design will be attractive. Take care of the range of colors and give the user something that is pleasing to the eye. The simplicity and elegance will make your buyer persona fall at your feet.